General Motors on Oct. 20 unveiled its latest electric vehicle, the new electric GMC Sierra.
The pickup comes in three trims, with the fully-loaded Denali Edition 1 priced at $107,000 MSRP and named after the highest peak in North America. According to GM, the all-electric pickup “is built to tower above everything you thought an electric truck could be.”
The Denali 1 Edition becomes available in the spring of 2024 and includes the following features signature Denali luxury interior with premium seating materials, 22-inch wheels with 33-inch tires, LED headlamps with charge-status animation, lit perimeter front grille, lit front GMC badge and Super Cruise driver-assistance technology for compatible roads with a three-year subscription.
As with the GMC Hummer EV pickup, the GMC Sierra EV will have fast-charging capabilities, four-wheel “crab walk” steering and 400 miles of range.
GM also added two lower-priced versions of the electric pickup that start around $50,000. The Sierra EV Elevation will be available in early 2025 and the Sierra EV AT4 will be available in late 2024.
During a press event, GM’s Duncan Aldred spoke about the design of the pickup truck.
“It’s going to attract different customers, more traditional truck buyers, whereas the Hummer EV has been attracting people from all brands, people out of exotic sports cars, for example,” he said.
“With the Hummer EV, we found that 70% of customers with reservations are new to EVs, and about 75% of them are new to the GMC brand,” he added, noting it will have a different feel and appeal to the brand’s loyal following.
Before unveiling the new electric truck, GM celebrated the reveal with a collaboration with NTWRK, a live-stream shopping platform. The two curated several products. Molly Peck, vice president of Buick and GMC marketing, said the collaboration celebrated the next chapter in the Sierra franchise.
“The Sierra EV is the newest addition to GMC’s electric revolution, which began with the GMC Hummer EV supertruck,” Peck said. “This collaboration with NTWRK celebrates the next chapter of the Sierra franchise, bringing forward premium talent and products that enhance the reveal of the first-ever Sierra EV.”
