Ford Motor Company often touts its customer loyalty but Tesla just stole the crown for "Overall Loyalty to Make" from the Dearborn, MI, automaker after 12 years of Ford domination, according to the S&P Global Mobility annual Automotive Loyalty Awards announced Feb. 27.
Meanwhile, General Motors retained the title for "Overall Loyalty to Manufacturer" for the eighth year in a row, and 19th win during the past 27 years. Rising inventory levels met demand for sport utility vehicles and pickups built by GM, and led to strong loyalty gains, S&P Global Mobility said in its news release.
GM's manufacturer loyalty rate was 65.4% in 2022 while Tesla's make loyalty rate was 67.2%, confirmed S&P Global Mobility to the Detroit Free Press. Ford placed second in "loyalty to make."
