Axalta recently announced the launch of Axalta Nimbus, the company’s cloud-based global customer experience platform for refinish customers. The application was introduced at the Automechanika Frankfurt Show in September, held in Frankfurt, Germany.
“Axalta Nimbus seamlessly connects the entire body shop team to all of Axalta’s tools and resources in a single platform to improve efficiency, enhance productivity, boost performance and maximize profitability,” said Logan Macpherson, Axalta’s customer experience apps director, global refinish, who led the project team that created the application.
The cloud-based application connects to Axalta’s seven main offerings: product catalog (Axalta Nimbus Catalog), color retrieval (Axalta Nimbus Color), product ordering (Axalta Nimbus Store), inventory management (Axalta Nimbus Stock), training resources (Axalta Nimbus Academy), comprehensive business insights (Axalta Nimbus Insights), and support (Axalta Nimbus Support).
Michael Collie, a TV and radio journalist and the emcee for Axalta Nimbus’s launch at Automechanika with Patricia Morschel, Axalta’s vice president of marketing and commercial operations.
“Axalta Nimbus enables our customers to do business smarter,” said Troy Weaver, president of global refinish at Axalta. “This industry-leading technology was designed based on the end-to-end process of how our customers work and reaffirms our commitment to not only be a leading coatings manufacturer but also a business partner dedicated to helping our customers improve productivity and profitability through technology and innovation. We are very proud of Axalta Nimbus and look forward to the impact it has in the market.”
“I am extremely excited and super proud to announce the new Axalta innovation that will help our customers all over the world perform better every single day and in every single repair,” said Patricia Morschel, vice president of marketing and commercial operations at Axalta, during the application’s launch at Automechanika.
At the show, Morschel talked about the company’s passion for helping customers perform better by innovating and bringing to market high-efficiency products that help customers save time, materials and energy.
She then walked conference attendees through the seven main parts of Axalta’s offerings and shared how Axalta Nimbus is unique.
“The cloud-based platform allows our customers to connect with the Axalta products and services in real time,” she said. “The system was designed with the user in mind to be very intuitive and easy to navigate, so users can seamlessly move from one application to the other.”
“For 160 years, Axalta Coating Systems has been leading the market globally and is very much renowned for their high-performance products and advanced technology,” said Michael Collie, a TV and radio journalist who spent much of his career specializing in the automotive industry and was the emcee for Axalta Nimbus’s launch at Automechanika.
“Axalta's innovation extends beyond refinish products and services,” he said. “They aim to allow clients’ businesses to work smarter, which is something we all have to do.”
Axalta demonstrated the application during the show, and attendees had the opportunity to take part in a hands-on experience.
Axalta Nimbus is a culmination of four years of hard work, said Macpherson, who set up the dedicated team responsible for developing the strategy behind the application.
“Leading the team was incredibly rewarding,” noted Macpherson. “They worked tirelessly to create something that we know will have a real impact.”
Because Axalta Nimbus is completely modular, Macpherson said shops of all sizes can benefit from these digital processes, starting with the four basic modules: Axalta Nimbus Catalog, Axalta Nimbus Color, Axalta Nimbus Academy and Axalta Nimbus Support. As a business evolves, it can add more modules.
“It is easy to use with an intuitive user interface for increased efficiency and customizable capabilities based on business need,” he added. “This allows skilled refinishers to do other, more productive tasks.”
Macpherson explained that Axalta Nimbus powers the company’s three-step Axalta Irus digital color management process: Scan – Match – Mix.
First, refinishers scan the color with Axalta Irus Scan, the newly launched, next-generation spectrophotometer. Second, they match the color using Axalta Nimbus Color, the platform that leverages proprietary algorithms to find, sort and return accurate color formulas.
Then, Macpherson said it’s time to mix with Axalta Irus Mix, which enables users to work more efficiently, profitably and sustainably.
Axalta Nimbus works with Axalta paint systems and is available in 23 languages, connecting teams regardless of their location.
“It not only helps us to be closer to our 80,000 customers in approximately 120 countries, but it also enables our customers to work smarter,” said Macpherson.
The system will go live in North America and Europe in early 2025 and later be rolled out in Asia Pacific and Latin America.
For more information, visit axalta.com/nimbus.
Stacey Phillips Ronak