Daniels BMW and MINI in Allentown, PA, was recently sold by Gary and John Daniels to Sloane Automotive Group, which has rebranded the dealership as BMW of Allentown and MINI of Allentown.
The deal, which closed Dec. 9, was announced by Blair Sharpe, director at the Tim Lamb Group, who brokered the sale.
Both stores will remain at 4600 Crackersport Road in Allentown.
With the purchase, Philadelphia-based Sloane Automotive Group now owns nine dealerships in the Philadelphia and Lehigh Valley areas. In addition to BMW and MINI, Sloane Automotive brands include Toyota, Honda, Audi and Porsche.
Sloane Automotive Group is a family owned and operated dealer group, founded by Robert Sloane, and has been serving the automotive sales and services needs of southeastern Pennsylvania since 1970.
The Daniels family opened for business in 1962 as a Cadillac franchise dealership. In 1974, the BMW franchise was awarded to the Daniels family. It then expanded to include a Certified Collision Center, and in 2010 a MINI franchise.
After 50 years in business, brothers Gary and John decided to retire and sell their BMW and MINI dealerships to Sloane Automotive Group.
Gary and John Daniels credited their dedicated and talented team for being able to provide guests an exceptional customer service experience, while building a strong relationship in their community.
“Our goal was to provide a luxury experience to every visitor in a comfortable and welcoming environment, accepting all visitors and clients are a part of our family,” said Gary Daniels, president and co-owner of Daniels BMW and MINI.
Over the last 50 years, the Daniels family earned several awards. They were a 12-time recipient of the BMW Center of Excellent Award, the brand’s highest achievement recognition, honoring their commitment to providing the best customer experience in the nation in their state-of-the-art facility, which was reconstructed and enlarged in 2005. Daniels MINI has also been named as MINI Dealer of the Year for Pennsylvania for 12 consecutive years, along with receiving Customer Satisfaction Awards for 10 straight years.
“I’ve known Gary for over 20 years and am thrilled to be able to help with the sale of his dealership,” Sharpe said. “Gary, John and I started discussions about their retirement and the sale of the dealership about three years ago. Together we worked out a plan and found a great new buyer to take over.”
