Quality Collision Group (QCG) has expanded its national network of collision repair centers with the acquisition of Bruce’s Super Body Shops, a three-location operation based in Virginia. With this acquisition, QCG now operates 92 facilities across the U.S.
The newly acquired shops, located in Williamsburg and Richmond, are known for their long-standing reputation for high-quality service and customer satisfaction. Founded in 1978, Bruce’s Super Body Shops is the only collision repair operation in the country to receive a prestigious 5-Star Rating from DuPont (now Axalta), a testament to its emphasis on efficient repairs, OEM standards and a customer-first approach.
“Bringing Bruce’s into our family of brands is an exciting step that aligns perfectly with our commitment to craftsmanship, excellence and exceptional service,” said Blake Farley, vice president of operations at QCG. “Their dedication to their work mirrors our own, making this a natural fit for QCG.”
Bruce’s has built a strong legacy of excellence by employing skilled professionals, investing in advanced equipment, and maintaining a firm commitment to proper OEM repairs and customer safety. These values closely align with QCG’s mission, reinforcing the company’s position as a leading operator of high-performing repair centers.
“We are very proud to be joining Quality Collision Group,” said Kyle Wills, long-time general manager of Bruce’s Super Body Shops. “This marks an exciting new chapter in our journey and reinforces our commitment to delivering exceptional service and quality repairs for our customers. Their continued satisfaction is core to what we do and a reminder of why we serve.”
QCG said the acquisition is part of its ongoing strategy to expand its market presence while upholding high standards of repair integrity and customer service. The addition of Bruce’s Super Body Shops strengthens QCG’s position in the Mid-Atlantic region.
