Didn’t get a chance to attend the most recent SEMA Show? In that case, Ementi Coary, executive director of the Oklahoma Auto Body Association (OKABA), wants you to know you still have a chance to connect with the collision repair industry’s biggest names and learn from top experts.
Ementi Coary.
OKABA’s second annual trade show, which will take place Feb. 7-8 at the Oklahoma City Convention Center, is positioned as a more accessible event for collision professionals.
With more than 45 vendors, including Spanesi, Lift King and Car-O-Liner, and a robust lineup of training sessions and entertainment, it’s a must-attend for anyone in the collision industry.
Besides the packed show floor, this year's standout feature is a greater focus on training, mindset and innovation -- all designed to equip attendees with tools for personal and professional growth.
Mindset Matters: Rick Selover Brings Transformational Training
A unique highlight of the 2025 OKABA Trade Show is Rick Selover’s session, “The Power of the Mindset.” Selover, a 45-year industry veteran, is passionate about helping others overcome limiting beliefs to achieve their goals. His session is expected to draw a large audience eager to explore how personal development can impact career success.
Rick Selover.
“The collision industry is tough and ego-driven,” Selover said. “Early in my career, there was little discussion about self-development. We all have limiting beliefs that hold us back. My session will provide a framework for success in mind, body and spirit, helping attendees recognize and overcome those barriers.”
Selover’s presentation is particularly timely as the industry navigates challenges such as workforce shortages and rapidly advancing technology. His approach emphasizes resilience and adaptability -- qualities essential for success in today’s fast-paced environment.
Unlocking Opportunities Through Knowledge Sharing
Rene Charqueno, collision shop manager at Edmond Collision in Edmond, OK, is bringing a team of five to the show this year. The team’s enthusiasm stems from their firsthand experience at last year’s event, which opened unexpected doors.
Rene Charqueno.
Charqueno recalls chatting with another attendee who asked what types of vehicles he worked on. After sharing that Ford repairs were a significant focus, the attendee mentioned a new Ford-approved scan tool Charqueno hadn’t heard about.
“As a result, I was able to check out the tool on the show floor and purchase it,” he said.
“We did a good job of repairing our Ford vehicles, but this tool made our repairs better, easier and faster. As I tell others often, ‘You don’t know what you don’t know.’ I thought I knew everything about repairing Fords well, but this new knowledge made me a better repairer.”
For Charqueno, the event is also an opportunity to hear different perspectives. “Dealing with insurance companies can be intimidating, but hearing people’s stories and experiences helps me understand the process better so I can be better prepared for the next repair,” he said.
Charqueno is on a mission to share the event’s benefits with other Hispanic-owned body shops. “So many small shops could benefit from the knowledge at shows like this. I want them to see the value and become more educated about the resources available through OKABA.”
Joe Jilge.
Joe Jilge, owner of S&S Paint and Body in Oklahoma City and Southwest Collision in Ardmore, agrees the networking opportunities at the trade show are invaluable.
“It’s always good to have friends to help each other when we struggle. There are so many things that are changing daily, and going to shows like this gives you ideas for your shop and how to deal with our challenges,” Jilge said.
One of Jilge’s top priorities this year is addressing workforce challenges. “I’m looking forward to learning how to invite more new talent into this industry. That is a top concern for our industry right now,” he said.
Bringing the Latest Tech Training to Collision Shops
Coary said new tech classes will bring well-rounded value to collision shop teams. The Collision Training Institute will lead “Collision Crucible: Researching for Profit,” while I-CAR and Norton Abrasives will lead “Shop Material Consumption and Management.”
In addition, the Virtual Tech Skills will allow attendees to experience virtual welding and painting.
Registration and Event Details
The two-day event offers a diverse lineup of activities designed to educate, connect and entertain attendees. Highlights include:
Feb. 7
• Vendor Social (6-8 p.m.): Kick off the weekend by mingling with vendors and industry professionals in a relaxed setting.
• Comedy Night (8:30 p.m.): Unwind with laughs featuring performances by Barry Laminack, Jerry Wayne Longmire and host Billy D. Washington.
Feb. 8
• Trade Show Floor (10 a.m.-3 p.m.): Explore exhibits from more than 45 vendors showcasing the latest tools, technology and innovations in collision repair.
• Educational Sessions (9 a.m.-12:45 p.m.): Attend expert-led breakout sessions on topics ranging from mindset to marketing.
• Live Demonstrations: Get hands-on with new products and techniques through live demos on the show floor.
Registration and Vendor Information
• Before Jan. 26: $45 per person, includes access to all sessions, the Vendor Social, Comedy Night, continental breakfast and lunch.
• After Jan. 26: $75 per person.
• Trade Show Floor Access: Free for all attendees.
Vendor booths are sold out. Vendors include some of the biggest names in the industry, making it a prime opportunity for attendees to explore new partnerships and solutions.
A Local Event with Global Impact
“The Year of the Vendor” is more than just a theme for the 2025 OKABA Trade Show -- it’s a commitment to highlighting vendors’ vital role in driving the industry forward. The event’s focus on mindset, innovation and connection ensures attendees leave with practical tools and meaningful relationships that will benefit them long after the trade show ends.
“We’re excited to bring together such a diverse lineup of speakers, exhibitors and attendees,” said Coary. “Whether you’re looking to learn, network or explore the latest products, there’s something here for everyone.”
For more information and to register, visit OKABA’s website.
Leona Scott