The Midwest Auto Care Alliance (MWACA) participated in the 6th annual Build My Future event on April 16 in Des Moines, IA, offering students a dynamic introduction to automotive service careers amid a national technician shortage.
Build My Future, hosted by the Iowa Skilled Trades Association, is the largest hands-on skilled trades career event in the U.S., drawing more than 7,000 students statewide. The event featured interactive exhibits from industries including construction, health care and law enforcement, aiming to expose youth to fulfilling careers in skilled trades.
MWACA represented the automotive sector with an interactive booth showcasing diagnostic tools, tire repair demonstrations, cutting-edge vehicle technology, and even race simulators. Students engaged directly with industry professionals -- including shop owners, service advisors and technicians -- who provided real-world insights into automotive careers.
“As someone born and raised in Iowa and deeply involved in the automotive field, it means a great deal to me to help showcase the opportunities our industry holds,” said Travis Troy, MWACA executive board vice president. “We are facing a growing technician shortage across the country, and here in Iowa. Events like Build My Future are vital to planting the seed for the next generation.”
Industry statistics reveal a critical gap: for every five technicians retiring, only two are entering the field. This imbalance presents long-term challenges for independent repair shops nationwide. MWACA’s mission includes bridging this gap through early student engagement and industry education.
“Being at Build My Future isn't just about presence -- it’s about representation,” said Sheri Hamilton, MWACA executive director. “Too often, automotive careers are overlooked. This event gives us the opportunity to show students that the automotive industry is not only thriving -- it’s evolving with technology, innovation and real career potential.”
MWACA continues to invest in workforce development through scholarships, mentoring programs and community outreach initiatives. For more information about MWACA’s career development initiatives, visit www.mwaca.org/careers.
