The Minnesota Retailers Association recognized Latuff Brothers Auto Body in St. Paul, MN, with the Customer Experience award as part of the 2024-2025 Minnesota Retail Champions program.
"Latuff Brothers Auto Body embodies what it means to prioritize the customer," said Bruce Nustad, president of Minnesota Retailers. "Their dedication to clear communication, top-quality workmanship and outstanding customer satisfaction sets a high bar in their industry. Customers expect expertise alongside convenience and transparency, and Latuff Brothers consistently delivers on both, making them a true leader in customer experience across Minnesota."
"The reason customers love coming to us is because they trust us,” said Robert Latuff, an owner of Latuff Brothers Auto Body. “They know that when they bring their vehicle in, we have the expertise and a long history of delivering excellent service, which gives them peace of mind."
“An auto body shop works with people who are under the stress of a damaged vehicle, and sometimes personal injury too,” said Chad Kulas, executive director of the Midway Chamber of Commerce. “Having a company like Latuff Brothers who takes care of the customer and makes them feel special is so important and can make a big difference to someone.”
With more than 90 years of serving the Twin Cities community, Latuff Brothers Auto Body has earned a reputation for not just fixing vehicles but restoring customers' confidence. Their focus on clear communication, regular updates and ensuring every customer feels heard and valued throughout the repair process has set them apart. From the initial estimate to the completed repair, Latuff Brothers ensures the entire experience is seamless and stress-free.
Latuff Brothers Auto Body was nominated by the Midway Chamber of Commerce and is the sole recipient of the Customer Experience award in the Minnesota Retail Champions program. Nine other organizations and individuals will also be honored in categories.
The Latuffs will receive the award at the Retail Rally event beginning at 2 p.m. Oct. 10 at Brookview in Golden Valley. The event will include an engaging panel discussion titled “Game Changers: Transforming the Retail Landscape in Minnesota.” For more event details, visit www.retailrally.com.
