Mitsubishi Motors North America, Inc. (MMNA) is seeing a surge in dealer interest following the launch of its Momentum 2030 long-range business plan, with Walser Automotive Group set to become one of the company’s newest dealer partners. The dealership, opening in Burnsville, MN, in April, marks a significant step in Mitsubishi’s efforts to expand its reach and revitalize its brand in the U.S. market.
Momentum 2030 outlines Mitsubishi’s commitment to introducing new and refreshed vehicles annually through 2030, investing in digital retail processes, and expanding dealership locations. The strategy is designed to enhance customer experience and increase brand accessibility.
"With the unveiling of our comprehensive and far-reaching Momentum 2030 business plan, we knew Mitsubishi Motors was going to turn heads," said Mark Chaffin, MMNA president and CEO. "Since the launch of Momentum 2030, we've been encouraged by how strong the response across the automotive retail industry has been."
Walser Automotive Group, ranked the 26th largest auto dealer group in the U.S. by Automotive News, brings decades of experience and a reputation for customer-focused service. Founded in 1954, the company operates 35 dealership locations and is recognized for its "one person, one price" sales model, which streamlines the car-buying process.
"We're excited to bring Mitsubishi Motors to the Burnsville community as we continue our mission to provide an effortless customer experience and a better way to buy a car," said Andrew Walser, CEO of Walser Automotive Group. "Mitsubishi's focus on innovation, technology, and great service aligns with Walser's commitment to building strong relationships in the communities we serve."
The addition of Walser Mitsubishi is expected to bring new visibility to the brand’s lineup of SUVs and plug-in hybrid models. With Mitsubishi’s dealer network currently spanning approximately 330 locations across the U.S., the company continues to seek experienced retail partners interested in joining its growing network.
