Harr's Redfield Ford in South Dakota Has New Owner

The dealership has been renamed Redfield Ford.

Redfield-Ford-SD

Harr's Redfield Ford in Redfield, SD, was recently sold by Matt Harr to Toby Doeden, according to Performance Brokerage Services.

The dealership will be renamed Redfield Ford and will remain at 714 Main St.

Harr, dealer principal at Harr Motors, continues the legacy started by his father, Jim Harr, more than 50 years ago. Under his leadership, Harr Motors operates a Nissan, Toyota and Honda dealership and a used car dealership, all based in Aberdeen, SD.

Doeden, a businessman, developer and philanthropist, has been a pivotal force at Aberdeen Chrysler since he joined the company in February 1997. Starting as a sales consultant, Doeden’s exceptional performance quickly earned him promotions, eventually becoming general sales manager. In 2011, he assumed the role of general manager, overseeing all facets of the dealership's operations.

Prior to his tenure at Aberdeen Chrysler, Doeden and his wife, Elizabeth, were partners in a paint and home décor business with his parents.

Over the last five years, Performance Brokerage Services has advised on the sale of more than 300 dealerships, making it the highest volume dealership brokerage firm in North America.

John Mecham, senior partner, and Jonny Mecham, partner of the Rocky Mountain Office for Performance Brokerage Services, were the exclusive advisors for this transaction.

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