Mark Claypool Brings Collision Repair Expertise to Lead AMi into a New Era

With a focus on innovation, inclusivity and practical solutions, Mark Claypool promises to elevate professionals to new heights.

Mark-Claypool-AMi-executive-director
Mark Claypool is stepping into his new role with a clear goal: to ensure AMi remains the industry’s premier resource for training and accreditation.

With more than 20 years of experience spanning technical operations, workforce development and industry leadership, Mark Claypool is poised to modernize the Automotive Management Institute's (AMi) training programs and expand its influence across the repair sector.

As a veteran of the industry, Claypool’s career reflects a hands-on approach to nearly every aspect of collision repair. From the front office to the shop floor, he has worked to streamline processes, implement standard operating procedures and elevate operational efficiency for auto body shops. His extensive background includes leadership roles with organizations like VeriFacts Automotive and Optima Automotive and important contributions to initiatives like the National Auto Body Council (NABC).

Kathy Mello, CEO of TGIF Body Shop Inc. in Fremont, CA, recalled Claypool’s innovative mindset and his dedication to workforce development.

“I met Mark many years ago when he developed the very comprehensive Mentors at Work program. It was an innovative concept for the industry, focusing on structured on-the-job training rather than informal methods taught by whoever happened to be available. The program reflected his deep understanding of learning styles and the importance of matching mentors and students for compatibility,” she said.

Although the program was ahead of its time, Mello believes it highlights Claypool’s ability to identify long-term industry needs.

“Mark has an in-depth understanding of the different learning styles that best fit each person to succeed,” said Mello. “That, coupled with his vast mechanical knowledge, his expertise in technology, and his understanding of marketing are attributes that equip him to easily put vision to work. His longtime industry relationships will help bring new teachings to the menu of classes. His passion for the importance of a learning culture in this industry is fuel for these times of complex repairs, and the ability for the consumer to be embraced in the sometimes challenging claims course.”

A Vision for the Future

ScottBenavidezheadshotScott Benavidez.

Claypool steps into his new role with a clear goal: to ensure AMi remains the industry’s premier resource for training and accreditation. This includes a comprehensive review of AMi’s existing courses to ensure they meet the evolving needs of repair professionals. Under his leadership, the organization will prioritize eliminating outdated material and integrating cutting-edge topics, such as AI’s role in automotive repair and advanced online marketing strategies.

Scott Benavidez, chairman of the Automotive Service Association, member of the board of AMi and owner of Mr. B’s Paint and Body in Albuquerque, NM, emphasized Claypool’s qualifications to lead this effort.

“Mark has been a leader in our industry for many years. His knowledge and connections will lead AMi into its next chapter,” Benavidez said. “His passion for AMi is clear, and he understands the value it brings to both the collision and mechanical industries.”

Claypool also recognizes the growing importance of soft skills, business management, and customer service in fostering success for repair facilities. His focus on workforce development, internal culture and employee retention reflects his understanding of the industry’s pressing challenges.

Addressing Industry Needs

Like many other fields, the collision repair industry faces a workforce shortage and increasing demand for skilled professionals. Claypool sees AMi playing a critical role in bridging this gap by promoting apprenticeships and training programs that attract and retain talent from diverse backgrounds.

“His longtime work with SkillsUSA was an impetus to develop Mentors at Work, as he realized the potential talent that could be brought into the industry if a practical mechanism were at hand,” Mello said.

Benavidez echoed this sentiment: “Mark will ensure the training you take today leads to a degree that demonstrates its value.”

As a collision repairer, Benavidez believes Claypool’s leadership at AMi will benefit collision repair professionals by raising education and accreditation standards.

Expanding AMi’s Reach

Since its inception, AMi has reached more than 300,000 enrollments across North America. Claypool is committed to significantly increasing that number by building awareness of AMi’s programs and emphasizing the value of accreditation.

“Training is an investment that pays off in countless ways,” Claypool said. “As a nonprofit, we’re here to support the industry, not profit from it. When the industry thrives, everyone benefits -- from shop owners to the customers they serve.”

Mello believes Claypool’s longstanding relationships in the industry will help bring new teachings to AMi’s curriculum.

“His passion for the importance of training and learning in this industry will be instrumental in navigating these times of rapid change and complex repairs,” she said.

A Champion for Training

Throughout his career, Claypool has been a staunch education and professional development advocate. His LinkedIn profile describes him as a “Champion for Industry Training,” a sentiment he has carried into every role he’s held.

“Mark’s natural leadership and vision make him the perfect person to take AMi into an exciting new era,” Benavidez said. “He has been given the task of ensuring we have the best training possible for our shops. You can see his passion for this in everything he does. AMi is blessed to have him on board.”

As AMi charts its path forward under Claypool’s leadership, the organization is set to strengthen its position as a cornerstone of the automotive repair industry. With a focus on innovation, inclusivity and practical solutions, Claypool’s vision promises to elevate repair facilities and professionals to new heights.

Leona Scott

Writer
With extensive experience in the auto care industry and working for nonprofits, Leona D. Scott has dedicated years to crafting compelling content for print... Read More

Shop & Product Showcase

  • Read testimonials from real collision repair shops about the tools and technologies they use to get the job done.