Honda North in Danvers, MA, Celebrates 50 Years of Excellence

The dealership is a 16-time winner of the President's Award and the only employee-owned Honda dealership in Massachusetts.

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Honda North, a staple of the Danvers, MA, automotive landscape, is celebrating its 50th anniversary, highlighting a half-century of commitment to customer service, community engagement and industry innovation.

Since its founding in 1974 by the Jespersen family, Honda North has grown from a small dealership into a leading automotive retailer in the region, known for its dedication to integrity and excellence.

The dealership, located on Newbury Street in Danvers, is the only employee-owned Honda dealership in Massachusetts.

The dealership, located on Newbury Street in Danvers, is the only employee-owned Honda dealership in Massachusetts.

In April, it was announced Honda North had won the coveted President's Award from American Honda Motor Co., Inc. for the 16th time in 24 years. Honda's highest dealership honor reflects excellence across all aspects of a dealership's operations. Criteria include outstanding customer service and satisfaction, sales performance, training initiatives and facility standards.

"It is almost unfathomable that we have been around for 50 years, and we feel so fortunate to be here today to celebrate this milestone," said Bryan Laskin, general manager of Honda North. "From where we began 50 years ago with the growth of our company, along with the decades of community partnerships, helping charities and families throughout the entire region makes this journey even more special.

"Over the decades, we have grown into an award-winning automotive retailer in the region, maintaining our dedication to integrity, innovation and community involvement," Laskin said. "We are incredibly grateful to have reached this significant anniversary. This achievement reflects not only our dedication to providing exceptional customer experience but also the unwavering support of our community.

Laskin said the milestone is special to him as he has been with Honda North for almost 20 years.

"We look forward to continuing our tradition of excellence for many more years to come," he added.

As Honda North looks to the future, it remains committed to evolving with the automotive industry while upholding the core values that have defined its success. With a focus on innovation, sustainability and customer satisfaction, Honda North is excited to continue serving the Danvers community and beyond.

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