Automakers on Dec. 3 began releasing sales results for November, reporting strong results for light trucks and electrified models, including plug-in hybrids and fully electric vehicles.
Honda
American Honda sold 121,419 units in November, a 14.5% increase year-over-year, driven by strong sales of light truck and electrified models for both the Honda and Acura brands.
The Honda brand sold 110,020 units, up 15.9% over November 2023, keeping the brand on course for a 10% annual increase.
The Honda brand also set an all-time monthly sales record for electrified models with more than 38,000 units, led by strong demand for hybrids and a new monthly sales record for the Prologue, which sold 6,823 units.
Honda light truck sales are up 15.7% so far in 2024, with 79,982 units sold in November. Pilot sales of 12,652 and Odyssey sales of 6,644 kept both models at the top of their respective segments.
CR-V sales are on track for an all-time annual sales record, topping 34,300 units in November. More than half -- 54% -- were hybrid models.
The Acura brand sold 11,399 units in November with strong demand despite supply issues due to retooling of both the Marysville and East Liberty Auto Plants in Ohio in preparation for EV production in late 2025.
Acura sold 9,031 SUVs in November, a 16.3% increase year-over-year. The All-electric ZDX posted its best sales month since its launch with 1,317 units; more than a quarter of those sales were the ZDX Type S.
Subaru
Subaru of America, Inc. reported 57,690 vehicle sales for November 2024, an increase of 8.2% compared with November 2023, when it sold 53,327. Subaru also reported year-to-date sales of 605,854, a 5.5% increase compared with the same period in 2023.
Crosstrek achieved its best November ever with 16,948 vehicles sold, a 13% increase compared to November 2023, and its fifth month in a row as the top performer by volume. Forester was the second-highest selling carline in November with 14,843 vehicles sold, and Outback sales increased to 14,004 vehicles sold. Solterra also continued to see sales growth, achieving its best November ever, up 13% over the previous year.
Hyundai
Hyundai Motor America reported record-breaking total November sales of 76,008 units, an 8% increase compared with November 2023.
Hyundai set total sales records in November for Santa Fe HEV (+64%), Tucson PHEV (+23%), Tucson HEV (+227%), IONIQ 5 (+110%) and Elantra N (+140%).
Hybrid vehicle total sales jumped 114%, while total EV sales grew 70%. This was the best-ever month for Santa Fe HEV, Tucson PHEV, Tucson HEV and IONIQ 5.
Retail sales for November 2024 set new records, climbing 15%. EV retail sales increased 77% year-over-year, hybrid retail sales grew by 104% and electrified (EV, hybrid, plug-in hybrid) retail sales jumped 92%.
Mazda
Mazda North American Operations reported total November sales of 33,422 vehicles, an increase of 20.6% year-over-year and the automaker’s best November sales in history. Year-to-date sales totaled 384,181 vehicles sold, an increase of 18.6% compared to the same time last year. With 26 selling days in November, compared to 25 the year prior, the company posted an increase of 16% on a Daily Selling Rate (DSR) basis.
Certified pre-owned sales totaled 6,451 vehicles in November, an increase of 38% compared to November 2023.
