The Auto Care Association announced the promotion of Daniel Zenko to senior director of data innovation, a move aimed at advancing data-driven strategies to enhance growth and product development in the automotive aftermarket.
Zenko will lead the association's efforts to harness data in innovative ways, collaborating closely with senior leadership to identify new market opportunities and refine strategies. His responsibilities include overseeing primary research, analyzing market trends and delivering actionable insights to inform marketing, sales and product development initiatives.
“I’m excited for this opportunity to lead the data innovation efforts at the Auto Care Association and drive meaningful change for our members and the industry,” Zenko said. “By leveraging data and insights, we can create new opportunities for growth and ensure that our members have access to the tools they need to succeed in an ever-evolving market.”
Zenko brings extensive experience in data analysis and strategic innovation to his new role. Previously, he helped shape the association's data-driven strategies. In his expanded role, Zenko will continue working with industry influencers and strategic partners to develop innovative solutions tailored to the automotive aftermarket sector.
His leadership will also focus on strengthening the association’s competitive position by managing the development of new products and driving their successful market launch. Key areas of emphasis include understanding consumer trends, conducting competitor analysis and optimizing data management processes.
