Bob Mills Mitsubishi announced a new venture with Mighty Auto Parts, a network of franchised distributors, to further solidify its reputation as a leader in the automotive industry in its region.
Mighty Auto Parts of Coastal Carolina will bring the trusted Mighty Auto Parts franchise to the coastal NC territory.
Bob Mills Mitsubishi, founded in 1993 by Jacksonville, NC, native Bob Mills, is a family-owned and operated dealership, operating two Mitsubishi dealerships in Jacksonville and Myrtle Beach, SC.
The addition of the Mighty franchise allows Bob Mills Mitsubishi to supply high-quality automotive parts across its service territories, enhancing customer satisfaction and operational efficiency. The partnership is Mighty Auto Parts’ 26th franchise integrated with a multi-location dealership group.
The management team for Mighty Auto Parts of Coastal Carolina includes Robert Mills Jr. as president, Robert Mills as vice president, Brittany Mills as treasurer, and Brooke Swart as secretary.
Bryon Masterson, service and parts director at Bob Mills Mitsubishi, will serve as the general manager for Mighty Auto Parts of Coastal Carolina.
"The Mighty franchise operations team is the best,” Masterson said. “Carmen and her team take care of everything. They have a hands-on approach, which makes implementing our operations plan efficiently and effectively. They truly care about our success as a Mighty franchisee.
"By adding the Mighty franchise, we supply quality products to the entire coastal NC territory,” Masterson added. “Our Mighty service and inventory management strategies give us a distinct advantage in our marketplace."
