asTech Names New Chief Revenue Officer, SVP of Marketing

asTech president Craig Edmonds said Gugino and Taylor will play a crucial role in advancing the company's mission.

asTech-new-leadership-Mike-Gugino-Kennedy-Taylor
Mike Gugino, left, is asTech's new chief revenue officer. Kennedy Taylor, right, is asTech's new SVP of marketing.

Repairify announced Sept. 30 two new additions to its leadership team: Mike Gugino as chief revenue officer and Kennedy Taylor as senior vice president of marketing.

Gugino joins asTech bringing a distinguished background across the military, investment banking and technology sectors, and a track record in driving business outcomes and strategic growth. Before joining asTech, he served as head of international operations and strategy at Axon, where he managed a global sales force and oversaw business operations, sales enablement and strategic partnerships across more than 30 countries. His career also includes eight years in investment banking with Evercore Partners and J.P. Morgan, focusing on M&A transactions and capital raising in both the industrial technology and automotive sectors.

Additionally, Gugino served six years in the U.S. Army as an Airborne Ranger and captain in military intelligence, completing two tours of duty to Afghanistan in support of Operation Enduring Freedom. He holds a bachelor’s degree in international history from the United States Military Academy at West Point and an MBA from Columbia Business School.

Taylor brings more than a decade of marketing expertise to her new role as senior vice president of marketing, and a strong track record in developing and executing innovative marketing strategies that drive growth and enhance brand recognition. Her career highlights include leading rebranding initiatives, digital marketing transformations and successful product launches across various industries.

Notably, Taylor has been a keynote speaker for Google on two occasions, sharing her insights on marketing trends and strategies with a global audience. She holds a degree in media communications with a minor in marketing and advertising from the University of Washington and is renowned for her exceptional skills in brand development, project management and cross-functional collaboration.

“The addition of Mike Gugino and Kennedy Taylor to the asTech executive leadership team marks a significant step forward for the company,” said Craig Edmonds, president of asTech. “Mike’s extensive experience in driving revenue growth and strategic partnerships will be instrumental as we expand our market presence and continue to deliver exceptional value to our clients. Kennedy brings a wealth of marketing proficiency and innovative thinking that will elevate our brand and enhance our outreach. Together, they will play a crucial role in advancing our mission to provide cutting-edge diagnostic and calibration solutions and superior service.”

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