Annoying alerts from Advanced Driver Assistance Systems (ADAS) are the leading cause of complaints in new vehicles, according to the J.D. Power 2024 U.S. ADAS Quality and Satisfaction Study.
The study points out that ADAS-related issues contribute to 12.8% of all new-vehicle problems, amounting to 24.9 problems per 100 vehicles (PP100).
Most concerning is that vehicle alerts, specifically, have emerged as the most frequent complaint, averaging 9.0 PP100. This issue has shown a steady increase over the past five years, indicating a growing problem as vehicles incorporate more advanced technologies.
“The biggest issue consumers have with advanced driver assistance systems is that the alerts are annoying and bothersome,” said Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power. “As more technology is added to vehicles, manufactures need to ensure that driver assistance systems are integrated in such a way that enhances safety without detracting from the overall driving experience. Additionally, dealer personnel should focus on educating new-vehicle buyers about the purpose of various ADAS technologies to increase comprehension and satisfaction.”
The annual study, now in its third year, analyzed feedback from 99,144 owners and lessees of new 2024 model-year vehicles, surveyed after the first 90 days of ownership. The survey period spanned from July 2023 to May 2024.
