Jason Caldwell Appointed to CAWA's Board of Directors
Published May 10, 2023
Jason Caldwell of RPS Marketing has been appointed to CAWA’s Board of Directors.
“I am pleased to announce that Jason Caldwell is joining the CAWA Board of Directors," said Young Suhr Jr., chair of the Board of Directors. "He has participated in the association’s Manufacturers Advisory Council for some time and now the board. I look forward to Jason’s continued participation and contributions to CAWA in assisting the association in achieving its goals as an effective and valuable automotive care industry organization."
Caldwell is starting his 20th year with RPS Marketing, where he has been working with key automotive distributors throughout California for the last eight years to help grow their business with key suppliers and pull through sales out in the field. Prior to that, he spent 12 years with RPS in the Northwest covering Oregon, Washington, Idaho and Western Montana, working with key automotive and hardware customers in that territory.
Caldwell works hard not only at the WD level but also at the service dealer and jobber level, meeting with them to talk about their business, what they are seeing from a customer standpoint, and what they see their needs are from their suppliers/WD partners. In 2020, Caldwell moved into the director of sales role with RPS and also became a partner in the company.
Caldwell volunteers nationally with the Auto Care Association as a member of the Manufactures Rep Council and in March, he completed the Leadership 2.0 course through Northwood University.
In his free time, Caldwell is busy with his wife of 25 years, Lori, and their two boys. Along with that, he enjoys working and restoring classic cars, spending time outdoors and playing and watching sports.