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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Micki Hazz Marketing in Newbury Park, CA, is a company that helps body shops and other companies to flourish in the rapidly changing world of marketing, public relations and advertising.

Tuesday, 04 June 2019 18:16

Are You as High-Tech as Your Customers?

No one wants to take their car to a body shop. The customer is either mad someone hit their car or embarrassed, thinking the accident was their fault.

Dave Zamora decided to step away from the Bay Area and its fast-paced environment by opening Zamora Auto Body in Valley Springs, CA, almost two decades ago.

Only 25 years ago, the average body shop's marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team.

 

I was talking to a group of body shop owners the other day at a trade association meeting, and one said, "I'm not in the repair business anymore; I'm in the computer business!

In the song “Takin' Care of Business” by Bachman-Turner Overdrive, the band offers their prescribed formula for rock star success: "Get a second-hand guitar, chances are you'll go far if you get in with the right bunch of fellows."

 

Ron Bello, an up-and-coming stand-up comedian, has been working as an estimator at Mike’s Auto Body in Fairfield, CA, since November 2018.

In 2013, engineers Josh Melick and Assaf Arkin founded Broadly, a company that facilitates businesses’ success online through Facebook, Yelp, Google and NextDoor, while living in Oakland, CA.

Some deserving people receive donated cars to make their lives a little easier, while others use them to get better jobs and improve their situations.

Kristopher Muse, a metal technician at Mike’s Auto Body, is only 25, but he has been playing the bagpipes for 14 years and is a member of one of the largest nationally acclaimed bagpipe bands in the country.

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