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Friday, 13 February 2015 00:00

ASA-NW Prepares for Automotive Training Expo on March 20-22

On March 20-22, the Automotive Service Association of the Northwest (ASA-NW) will be producing their annual Automotive Training Expo (ATE) at the Doubletree Seattle Hilton Hotel. The event is being sponsored by the Northwest Tire Dealers Association, I-CAR and ASE.

Jeff Lovell, Executive Director of ASA-NW, notes, “ATE provides Management and Technical training for the collision and mechanical industries. We hold this annual event in order to provide training and education for our members as this is part of our mission statement to our members and the industry.”

In addition to a plethora of management and technical training classes, ATE 2015 will feature four keynote speakers. During lunch on Saturday from 11:30AM until 12:45PM, Mark Warren will give a presentation entitled “Lessons Learned After 25 Years in Business” which is sponsored by WORLDPAC. At 7:15-8AM on Saturday, following breakfast, Rick White will discuss “The Seven Pearls of Business Wisdom,” which is being sponsored by ICM, and after lunch, Jay Gubrud will present “Rev Up Your Relationships” from 12:30-1:15PM, sponsored by Kukui Corporation.

The final keynote presentation, entitled “Turnaround Point – the How-to for Shop Success” and sponsored by Turnaround Tour, will be presented by Gary Gunn during breakfast on Sunday from 6:30-8AM.

In between keynote speakers, ATE boasts a wide variety of management and technical training opportunities, including seven I-CAR classes for the benefit of the collision repair professionals in attendance. Instructors include Jay Gubrud, Jay Kuykendall, Bill Haas, Rick White, Maylan Newton, Kevin McCartney, Charlie Zimmerman, Eric Ziegler, Scott Shotton, Gary Smith, Fred Wilson, Martin Petkovitz, Mark Warren, Fred Donaldson, Donny Seyfer, Cecil Bullard, Danny Sanchez, Bernie Thompson, Karl Schneider, Adam Robertson, Dave Scaler, Albin Moore, Bob Ward, and Paul Stewart. The complete itinerary is available on the event’s website.

The expo hall will open Friday and Saturday evenings from 4-8PM with hors d’oeuvres and a no-host bar. Approximately 60 vendors and industry leaders will exhibit at the event. Exhibitors include AllData Corporation, I-CAR, LKQ, NAPA and many others.

Lovell proudly states, “we are anticipating another sold-out event for 2015 with over 900 industry attendees. Our expectations have already been met with the response from the industry. The expo portion of this event has been sold out since August 2014, and currently, we are 20% above last year’s registration at this time.”

The all-inclusive cost for ATE 2015 is only $425, and those interested in attending can register at the event’s website:

7403 Lakewood Drive W
Suite 7
Lakewood, WA 98499

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