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Wednesday, 23 January 2013 17:08

Ray Evernham Designed, Sherwin-Williams Finished, Custom Built Charity Car Raises Over Quarter Million at Barrett-Jackson Auction

Concluding the largest event in the Barrett-Jackson’s auction company’s 42-year history, charity was the big winner. In particular it was the recipient of a special, one-of-a kind, custom-built muscle car provided by three-time NASCAR championship-winning crew chief and ESPN racing analyst Ray Evernham.

Featured as one of the showcase vehicles at the recent Scottsdale, AZ, auto auction, its sale raised $280,000 for Evernham’s IGNITE foundation to assist children and young adults with Autism and Asperger’s Syndrome.

Originally unveiled at the Sherwin-Williams Automotive Finishes booth at SEMA Show 2012 in Las Vegas, Evernham’s street-legal 1964 Plymouth Belvedere combines old school American style with modern NASCAR racing technology. Aptly named ‘ForPly,’ the custom car marked Evernham’s debut as a car designer and builder.

“We set out to design the ultimate street machine that took a vintage American muscle car with great motorsports heritage and brought it into the modern age,” said Evernham. “There is not another one like it in the world. We appreciate it being highlighted on center stage on the biggest night of the Barrett-Jackson Scottsdale auto auction.”

“Sherwin-Williams is proud to partner with Ray Evernham on his first design venture, and especially so that Ray specified the car’s color scheme using Sherwin-Williams® Automotive Finishes,” said Bobby Moody, the company’s Director of Motorsports “But more so, we’re excited to see this completed project raise more than a quarter million dollars for such a worthy cause.”

Net proceeds from the entire sale all go to Evernham Family Racing for a Reason, a foundation that is funding IGNITE, a new program and facility in Davidson, NC, operated by the Autism Society of North Carolina. IGNITE enables adults with High-Functioning Autism or Asperger Syndrome to enjoy a better quality of life as valued members of the community in which they live and work.

Housed in the restored body of a near-half-century-old 1964 Plymouth Belvedere – the year, make and model that won the 1964 Daytona 500 and NASCAR Grand National Championship – the ForPly features a Dodge racing powertrain, plus the driveline of a modern day race car that Evernham’s former team Evernham Motorsports built and raced in the NASCAR Sprint Cup Series. Under the ForPly’s hood is a former Evernham Motorsports Dodge R5-P7 race engine (previously run by NASCAR Sprint Cup driver Kasey Kahne). It was re-formulated as a fuel-injected, 358-cubic-inch, 8-cylinder powerhouse that outputs 750+ horsepower. 
The two-door, hardtop coupe, blazoned with a distinctive Radiant Red automotive matte finish with Graphite racing stripes, features the popular, slant-back roofline and a Graphite Grey-colored custom interior with carbon fiber inlay and bucket race seats. 

The same automotive paint technology as used on the ForPly is also now available from Sherwin-Williams in kit format.  Planet Color® Barrett-Jackson® Restoration System Kits contain all of the tools required to mix and prepare primer, color, or clear coat, simplifying the entire paint purchasing process. The Planet Color® Barrett-Jackson® Restoration System allows automotive enthusiasts to achieve a professional quality paint finish for under $500.

The new kits are available through The Pep Boys – the nation’s leading automotive aftermarket service and retail chain – which has partnered with Barrett-Jackson as the exclusive distributor of Barrett-Jackson® car care products within its new Automobile Restoration System.

For more information about Ray Evernham or the Evernham IGNITE foundation, visit; about Sherwin-Williams Automotive Finishes, visit; about Barrett-Jackson Auction Company, visit


About Ray Evernham
Ray Evernham is one of the most successful crew chiefs and car owners in the history of racing.  Evernham revolutionized the NASCAR crew chief role as Jeff Gordon’s crew chief during the 1990s when they earned three NASCAR Winston Cup championships and 47 wins, including two Daytona 500 victories. His success earned him “Crew Chief of the Decade” honors in 2000 and his innovative work with pit crews continues to set the performance standard used today. In 2006, the media voted Evernham the “Greatest Crew Chief of All-Time.”  In 2000, Evernham retired from the crew chief role and became a team owner himself by teaming up with Daimler Chrysler performance brand Dodge to spearhead the unproven manufacturer’s re-entry into NASCAR. An historic Daytona 500 pole with Bill Elliott in 2001 set the stage for the Evernham Motorsports team to become one of the leading teams over the much of the decade, before he sold the team in 2007.

Today, Evernham is involved in many facets of the racing and automotive industries, including automotive performance lines, car collecting, vintage car restoration, custom car design and building, race track ownership, TV production, and ESPN television color commentary. 

About Sherwin-Williams
The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers.  Sherwin-Williams Automotive Finishes, a division of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.

About Barrett-Jackson
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings.

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