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Thursday, 23 June 2011 16:01

Mitchell Inc. Gives Local CAA Members Open-House Tour of Facilities

Mitchell International hosted an Open House for CAA members at their new Mitchell Technology Campus in the University City area of San Diego on May 24th.

The CAA San Diego Chapter partnered with Mitchell International to host the Open House so that CAA members could get a unique insider’s view of Mitchell’s collision information software and their new development facility for their approximately 850 San Diego employees.

The event was well attended with over 100 participants. Marc Brungger, Executive Vice President of Auto Physical Damage Solutions for Mitchell, opened the meeting with a warm welcome to CAA members and their guests. Mitchell provided small group tours of their editorial and software development areas and explained how volumes of information, from a multitude of sources, is turned into state-of-the art tools for collision repair professionals. Mitchell also hosted a casual dinner at the end of the tour.

The 1st stop on the tour was presented by Tim Schuh, Director of IT Support. Tim provided an overview of Mitchell’s IT operations and explained that Mitchell’s “Command Center” is comprised of approximately 1,500 servers in multiple locations to ensure best performance and redundancy.

The 2nd tour stop was given by Shelton Byrd, Inside Sales Representative, who provided an overview of the Mitchell RepairCenter Estimating system.

At the 3rd stop Jerry Gastineau, Technical Writing Manager, provided information about Mitchell’s Collision Estimating Database which is developed by 3 key process teams. The Parts Team is comprised of staff with many years of dealership Parts Department experience, the Labor Team staff has over 10-15 years of hands-on collision repair experience, and the Estimating Team is made up of staff with extensive estimating backgrounds. This group works with raw data from over 66 OEMs and through their Mitchell authoring process they turn this raw data into usable data for collision repair professionals.

The 4th stop provided information on Mitchell’s RepairCenter Customer Experience Management (CEM) solution and was presented by Kelly Sedemund, Director of Client Programs. Powered by Autochex, the CEM solution helps collision repair shops listen to their customers’ feedback and “turn CSI into a competitive edge for their business.”

The 5th stop provided information on Mitchell’s TechAdvisor database and was presented by John Bachman, Technical Writing Manager.  According to John (pictured at right) the TechAdvisor database provides Repair Standards for all makes and models and detailed vehicle dimensions. Mitchell measures each car independently from OEM-provided measurements and measures over 150 new cars per year. Mitchell is now using a new indoor GPS system to measure cars more efficiently.

For additional information about the CAA and membership benefits, contact Hop Sanchez at

For additional information about Mitchell International and their products and services contact Mitchell at 800-238-9111 or visit the Mitchell website at

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