The honor was awarded for reasons that range from providing high-profile, skilled jobs for elite auto body technicians to investing in the finest machinery and equipment that can restore any vehicle -- including luxury and high-performance sports cars -- to exacting factory specifications. The company opened 11 years ago in 2004. Since then, New Look earned certifications from luxury automakers like Mercedes-Benz, Audi, Infiniti, GM, Ford, Nissan and Lamborghini and increased in size from one auto body shop to three; with a fourth planned for the northwestern corner of Las Vegas.
Owner, Michael Whittemore, said growth leveled off four years ago, but a revamped website, free estimator tool and carefully planned digital marketing strategies propelled business to the next level.
Whittemore attributes the company's growth, in part, to better Internet marketing. "Since joining with an Internet marketing company, we've just run out of room to put all the cars."
The estimator tool allows anyone to submit the details about car damage, including photos, to receive a free quote on repairs. The website and its links also feature hundreds of positive reviews from satisfied clients.
The company's commitment to customer service also contributed to growth. Qualified estimators and auto body technicians are ASE and I-Car Platinum certified and "Class A Certified" by the Nevada Department of Motor Vehicles. All repair work is performed in-house by certified mechanics.