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Monday, 18 July 2016 22:39

ASA-AZ ATE Offers Opportunities to Learn from Industry Greats

asa-az traning expo lunch


On June 10-12, over 200 automotive industry professionals, speakers and vendors attended ASA-Arizona's 2016 Automotive Training and Expo (ATE) at the WeKoPa Resort and Conference Center in Fort McDowell, AZ for a weekend filled with training, networking and resources for both collision and mechanical shops.

Luz Rubio, Executive Director of ASA-AZ, said, "The event was a huge success, and shops in the outlying areas of AZ were very appreciative that this quality of training was being offered in their backyard. Not only did the weekend offer training, but many opportunities for networking were scheduled, including a golf outing at the beautiful WePoKa Golf Course, an open reception out in the patio area, and a Saturday night reception with a silent auction and sponsor showcase, featuring products and services available to both the collision and mechanical industries."

ASA-AZ's 2016 ATE began on Friday morning with the golf tournament, and the afternoon offered the choice of six educational seminars, including I-CAR's Vehicle Technology and Trends 2016 (NEW16). CollisionAdvice's Mike Anderson presented "Position Yourself in the Collision Repair Shop," while "Hiring in 2016" was taught by Maylan Newton from ESI. Additional sessions included "Pricing Out Service to Protect GP" by Braden Poole of Honest 1 Auto Care, "15 Seconds to Yes" from AdvisorFix's Jeremy O'Neal, and "Modern Diagnostic Routines: The Pressure is On" by Jerry Baarson of Car Quest Technical Institute.


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From 4-5:30PM, three presentations were offered. Frank Dragoni from Bolt On Technology discussed "The Power of Automating Shop Processes," ASE's Walt Commans delivered "The ROI of Having ASE Certifications," and "Distracted Driving... What is Important to You?" was presented by Chris Craves of Federated Insurance. The evening ended with ASA-AZ's Welcome Reception, which provided attendees with a chance to network over appetizers.

Saturday morning began with ASA's State of the Industry Address, delivered by Tony Molla, vice president of ASA National. "Molla shared information about all of the hard work that ASA National continues to do at Capitol Hill on behalf of the association members," Rubio stated.

Eight morning seminars were available from 8:30-11:30AM, including three full-day sessions: I-CAR's Ford F-150 All Aluminum (FOR06), Mike Anderson's Collision presentation, and "Basic Hybrid Powertrains and ASE L3 Review," which was delivered by Jack Rosebro from Perfect Sky Inc. The morning also offered "Marketing without Price" from Maylan Newton and Jeremy O'Neals' "Maintenance Profit Master." Calvin Higgins of Standard Motor Products presented "Diagnose and Repair Vehicle Networks," and Bosch's Bob Pattengale discussed "Oxygen Sensor Diagnostics."

During lunch, Paul Bellows, founder and CEO of The Good @ Doing Good delivered the event's Keynote Presentation on "How to Be Good @ Doing Good: The 12 Core Principles of Creating a Sustainable, Scalable, Profitable and Giving Business."

Five different educational sessions were available on Saturday afternoon. Paul Bellows presented "The Purpose of Business: How to Attract and Retain Right Fit Customers," while Jeremy O'Neal delivered a seminar on "How to Double Your ARO with Waiter Oil Change Customers." Calvin Higgins taught "GM Drivability Solutions," Bob Pattengale provided a "Direct Injection Technology Update," and "EVAP Diagnostics" was presented by Mark Warren.


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Saturday evening concluded with a Reception, Exposition and Silent Auction. Attendees enjoyed a buffet dinner and proceeds from the silent auction benefitted the ASA-AZ Scholarship Fund. According to Rubio, "Over $2800 was raised for the ASA-AZ Scholarship Fund, which awards four $1000 scholarships to high school seniors pursuing a career in the automotive industry."

After breakfast on Sunday morning, attendees broke into two roundtables to exchange ideas, problems and solutions in order to elevate the professionalism and integrity of the automotive industry and to promote motivation to implement changes in their individual businesses. The roundtable for owners and managers was facilitated by Maylan Newton, while Jeremy O'Neal facilitated the roundtable for service advisors.

Attendees learned a lot at ASA-AZ's 2016 ATE, and one participant noted, "Even when you have been in the industry for a long time, there is always something new presented that becomes the 'Aha!' moment. Renewing friendships and making new acquaintances - you never know when you will need help from that shop, that person, in that town. It's a great opportunity to learn from industry greats."

ASA-AZ hosts their annual ATE as part of "fulfilling our mission to advance the professionalism and excellence in the automotive repair industry through education, representation and member services," Rubio said. "The success of the event could not have been reached without the financial support of several key platinum sponsors that included AutoZone, Parts Authority, Federated Insurance, Estify, Reliable Risk Management, and Leading Edge."

ASA-AZ will holds its 2017 ATE on June 9-11, 2017 at the WeKoPa Resort and Conference Center.

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