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Thursday, 09 June 2016 17:19

Kent Van Oort of Federal-Mogul Motorparts Joins CAWA's Manufacturers' Advisory Council

CAWA chairman of the board Greg Livingston of All Trade Tools has appointed Kent Van Oort of Federal-Mogul Motorparts to the Association’s Manufacturers’ Advisory Council (MAC).

“Mr. Van Oort and Federal-Mogul Motorparts have been longtime supporters of CAWA, and we are pleased he will join our leadership team and get further involved in the Association,” said Livingston.

Currently, Van Oort serves as the Regional Marketing Leader of the Western United States for Federal-Mogul Motorparts. In this role, he is responsible for defining and implementing regional marketing strategies, creating customer-focused marketing campaigns, and driving return on marketing investments to deliver financial results. Before joining Federal-Mogul Motorparts, Van Oort led the Automotive Aftermarket Integrated Marketing Group at Gates Corporation. Prior to Gates, he established the brand for Level 3 Communications, a global communications network optimized for Internet Protocol services.

Van Oort’s career started in New York City, developing advertising campaigns for AT&T, BMW, Chesebrough-Ponds, Coca-Cola, ESPN, MCI, Nestle, RJR Nabisco and the Seagram Beverage Company. He received a Bachelor of Journalism degree in advertising from the University of Nebraska-Lincoln and is a graduate of the Northwood University Aftermarket Leadership 2.0 program.

CAWA is an automotive aftermarket trade association representing auto parts jobbers, retailers, warehouse distributors, manufacturers, manufacturer representatives and program groups. The Association provides educational, legislative and business support to the industry and its membership.

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