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Thursday, 10 March 2016 20:39

ASA-AZ Prepares for 2016 ATE

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The Automotive Services Association of Arizona (ASA-AZ) has begun preparing for its 2016 Automotive Training and Expo (ATE), scheduled to be held June 10-12 at the WeKoPa Resort and Conference Center in Scottsdale, AZ.

Mechanical and collision training will be offered for owners, managers and partners, service advisers and technicians. ASA-AZ encourages shops, "Don't get left behind."

ATE 2016 will commence on Friday morning with the association's golf tournament, and the afternoon's six training sessions will run concurrently from 1-4 pm. Mike Anderson of Collision Advice will present "Position Yourself in the Collision Repair Shop," while I-CAR's Vehicle Technology and Trends 2016 (NEW16) is taught. For management, ESI's Maylan Newton will present "Hiring in 2016," and Braden Poole of Honest 1 Auto Care will hold "Pricing Out Service to Protect GP." Jeremy O'Neal from AdvisorFix will cover "15 Seconds to Yes!" for service advisers, while "Modern Diagnostic Routines: The Pressure Is On" will be taught by Jerry Baarson of Carquest Technical Institute.

From 4-5:30 pm, attendees will choose between "The Power of Automating Shop Processes" by Frank Dragoni of Bolt On Technologies, "The ROI of Having ASE Certifications" by ASE's Walt Commans, and "Distracted Driving... What is Important to You?" by Chris Caves from Federated Insurance. The evening will conclude with a Welcome Reception during which attendees will have the opportunity to network with speakers, exhibitors and their peers.

During breakfast on Saturday, ASA National will update attendees on the association's current endeavors before eight training sessions begin at 8:30 am. On the technical side, these classes will include "Fuel Trim II" by WorldPac's Mark Warren, "Basic Hybrid Powertrains and ASE L3 Review" presented by Jack Rosebro of Perfect Sky Inc., Bosch's "Oxygen Sensor Diagnostics," and "Diagnose and Repair Vehicle Networks" by Calvin Higgins of Standard Motor Products.

Saturday morning’s sessions will also include “Marketing without Price,” presented by Maylan Newton and “Maintenance Profit Master” by Jeremy O’Neal. I-CAR will offer a full-day course on Ford F-150 All Aluminum (FOR06), and Mike’s Anderson’s all-day seminar in collision will also begin on Saturday morning. Anderson’s session will cover an update on the current state of the collision repair industry, write-it-right best practices training, and a session entitled “You Don’t Know What You Don’t Know,” as well as an overview of his “Who Pays for What Survey Results.”

During lunch from 11:30 am until 1:30 pm, Keynote Speaker Paul C. Bellow, founder and CEO of Be Good at Doing Good, will present “How to Be Good at Doing Good,” covering the 12 core principles of creating a sustainable, profitable and giving business.

In the afternoon, I-CAR’s FOR06 and Anderson’s collision seminar will resume, as well Jack Rosebro’s session for the technical side on hybrid power trains. Attendees will also have five other choices; “GM Drivability Solutions” by Calvin Higgins from Standard Motor Products, Bosch’s “Direct Injection Technology Update,” and “EVAP Diagnostics” presented by WorldPac’s Mark Warren will be available on the technical side. Jeremy O’Neal’s “How to Double Your ARO With Waiter Oil Change Customers” will be geared towards service advisers, and Paul Bellows will direct his “The Purpose of Business: How to Attract and Retain Right-Fit Customers” to management. Sessions will conclude at 5 pm.

There will be reception and silent auction Saturday evening to benefit the ASA-AZ Scholarship Fund. Attendees will also get to explore the floor at this timer.

Following breakfast on Sunday morning, several round tables will be held, allowing attendees to exchange ideas, problems and solutions with the goal of elevating the professionalism and integrity of the automotive industry. Maylan Newton will facilitate the round table for owners and managers, while the service advisers round table will be facilitated by Jeremy O’Neal.

Until May 1, ASA-AZ is offering early bird registration at a cost of just $225 for a single automotive professional, and discounts are also available for shops bringing multiple employees.

Already, ASA-AZ has elicited commitments from the following sponsors: AutoZone, Federated Insurance, Parts Authority, Reliable Risk Management, Bolt On Technology, Leading Edge Auto Paint and Supplies, AllData, Jasper Engines & Transmissions, Sherwin-Williams, LKQ, Bosch, ESI, WorldPac, SMP, AdvisorFix, Estify, and KC Auto Paint. In addition to these sponsors, exhibitors include Repair Pal, Mitchell, Kukui, O’Reilly Auto Parts, Ignite Payments/First Data, ASE, Omnique and Enterprise.

For additional information or to register for ASA-AZ’s 2016 ATE, visit 

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