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Monday, 22 February 2016 19:16

ASA-AZ Charges Full Speed in 2016


The Automotive Service Association of Arizona (ASA-AZ) jumped into the new year feet first with a jam-packed January.

Luz Rubio, Executive Director, stated, “The ASA-AZ kicked off 2016 with a full schedule of chapter meetings and roundtable discussions.”

On January 5, both the Yuma and Tucson chapters held roundtable discussions with the West Valley chapter following suit on January 13. For its January 13th dinner meeting at the Hotel Tucson City Center Suite Resort, the Tucson chapter invited Gary Wagnon of Ninja Marketing for an encore presentation of his 2014 visit.

Rubio explained, “Gary was back with new 2016 trends and online marketing information to share. Technology changes are constant, and he explained that websites may need to be redesigned because search engine optimization is needed to capture more traffic to our website.”

Also on January 13, the Phoenix West Valley chapter held their roundtable at the Old Chicago Pizza Restaurant where 13 shop owners gathered to discuss their business resolutions for 2016 and current challenges shops face. Information was also provided on the new Automotive Certified Program being implemented by the AZ Department of Environmental Quality with the association intending to deliver updates as it is being outlined.

The Verde Valley chapter held their dinner meeting on January 19 at Hansen Enterprises Fleet Repair in Camp Verde. Guest speaker Tim Van Over of BG presented “great information on GDI vehicle maintenance and provided great resources for all attendees,” according to Rubio.

On January 20, the Phoenix chapter roundtable convened in a new location: the Spoke & Wheel in North Central Phoenix. The group’s discussion on developing the future workforce and the current resources in Phoenix led to a suggestion of a job fair which will be held on April 23 at a Phoenix LKQ/Keystone facility and is being hosted by CREF, the Phoenix I-CAR Committee and ASA-AZ.

A small group attended the Phoenix East Valley chapter’s roundtable held at the East Valley Institute of Technology on January 27.

Rubio stated, “The instructional facility was very impressive, and it was a great opportunity to learn about the curriculum that the high school students are learning to be prepared for an entry-level position in a repair facility.”

ASA-AZ shows no signs of slowing down with busy months planned for February and March as well. Additionally, the association is busily coordinating the job fair being held on April 23 in collaboration with the Phoenix I-CAR Committee and CREF. ASA-AZ has also begun planning for its 2016 Automotive Training & Expo (ATE) which will be held June 10-12 at the WeKoPa Resort and Conference Center in Scottsdale, AZ.

For more information, call 602-544-2600 or visit

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