Enterprise Holdings announced on Deceber 18 that it has purchased 1400 vehicles, from Open Road Rent A Car, an on-site rental car provider at select Toyota dealerships in Texas.
The largest rental car company in the world is transitioning Open Road's programs to its local Enterprise Rent-A-Car offices in the Houston, Dallas/Fort Worth and San Antonio areas. Terms of the transaction were not disclosed.
"During the last two weeks, we have been visiting local Toyota dealerships, along with Open Road representatives," explained Dave Livon, Senior Vice President at Enterprise Holdings. "Our hope is that the majority of these dealers will decide to participate with us. We are already serving these three key Texas markets with our community-focused car rental neighborhood network, so this new opportunity offers up a lot of efficiencies and flexibility."
Enterprise has 5,500 offices within 15 miles of 90 percent of the U.S. population. In the state of Texas alone, there are more than 550 locations.
"We are looking forward to working with our local Enterprise Rent-A-Car team," said Mark Haas, President of Fred Haas Toyota. "Their reputation for service is well known in the automotive industry, and their track record for building local partnerships throughout Texas makes this an ideal arrangement for the long term."
Jeff Parent, President of Open Road Rent A Car, concurred. "We feel good about transitioning our longtime customers and friends to a company like Enterprise," Parent stated. "We are confident that Enterprise will be able to deliver the kind of service excellence and fleet management skills that these successful dealerships and their clientele depend upon every day."