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Monday, 15 November 2010 21:59

Heartland Automotive Services, Inc., dba Jiffy Lube, Acquires Kerr Enterprises, Inc, dba Texaco Xpress Lube Stores, in Louisiana Featured

Heartland Automotive Services, Inc., America's largest Jiffy Lube Franchisee, announced the acquisition of Kerr Enterprises, Inc, dba Texaco Xpress Lube, the operator of Texaco Xpress retail service centers throughout Louisiana in late October. The integration of the Texaco Xpress stores will broaden the footprint Heartland Automotive established earlier this year with the acquisition of Cajun Lube and CCR Lube stores. Heartland Automotive now operates 16 stores throughout the Louisiana market. The addition of these stores bolsters their presence in LA and continues to strengthen the company's base in the Southern United States in preparation for future expansion.

Jiffy Lube Heartland is trusted by consumers and recognized by the industry as the best place for quick professional vehicle care. The company accomplishes this by exceeding guests' expectations everyday with consistent "Jiffy Lube Signature Service® Oil Change" delivered through a dedicated organization of friendly, knowledgeable, and professional teammates. The company is committed to leading the quick lube industry with clean, safe, and attractive facilities; well trained and courteous teammates; respect for the environment and recycling; and by providing the highest quality Pennzoil® products and important vehicle maintenance services to ensure they are the first choice of every consumer.

"The Texaco Xpress Lube stores were a synergistic addition to our existing store base and represents our continued commitment to serving the Louisiana market with what we believe to be the best quick oil change in the industry," said Brett Ponton, Chief Executive Officer at Jiffy Lube Heartland. "This market continues to represent a significant opportunity for our company, and the geographic locations create great synergy with our future plans. We are very pleased to provide the consumers in the Louisiana market with additional Jiffy Lube locations that can quickly service their vehicles needs."

All 44 of the incumbent Texaco Xpress Lube teammates will be invited to remain in their current positions following the Jiffy Lube Heartland acquisition. In addition, Heartland brings new health care benefits to store level teammates, and corporate discounts and incentive offers exclusive to the Heartland Automotive teammates.

Consumers in the Alexandria market will have another convenient Jiffy Lube location to enjoy while consumers in the Marksville, Pineville, and Ville Platte areas have an opportunity to experience the Jiffy Lube Signature Service® Oil Change with Pennzoil® branded motor oil, as well as other preventative maintenance services to help keep their vehicles running longer – in addition to an intense focus on guest service as the company strives to turn consumers into guests for life.

About Heartland Automotive Services, Inc., dba Jiffy Lube

The American quick lube industry provides more than 100 million oil changes every year from more than 10,000 standalone locations. Within this industry, Heartland Automotive Services, dba Jiffy Lube, is the largest operator of quick lube retail service stores. Operating over 400 Jiffy Lube locations from coast to coast and serving nearly 5 million guests each year with more than 3,500 professional teammates, Heartland strives to provide a great experience for every valued guest on every visit.


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