Originally launched in January 2017, the program is now expanding into new markets led by Area Developers within the company who attended the training in order to acquire program certification. They will now bring the program to their home areas of Raleigh, NC; Orange County, CA; Colorado Springs, CO; Southeastern Philadelphia, PA; and Denver, CO.
The CarLove Recon Advantage Program is designed to simplify processes, eliminate risks, and fix costs for dealership groups, and it encompasses a master vendor program which allows dealerships to streamline their reconditioning processes. Jeff Cox, President of Colors on Parade, notes, "We expect the program to decrease cycle time, eliminate employee costs, and increase profits. Our expectation is to serve a wider range of customers who will benefit from a program like this at their local dealership. We have taken our 25 years of experience and expertise and repackaged it to make the life of a general manager much simpler."
Colors on Parade launched the CarLove program in response to needs vocalized by the dealership community, and the company hopes it will help them increase their current base of 1500 dealerships across the U.S.
As a result of the new CarLove program, Colors on Parade announced in May that they have expanded their corporate office team, hiring Ray Harcum as National Sales Director, Brittney Chavez as Communications Director, and Jordan Hernandez as Director of Industry Relations. Claire Calhoun, Vice President of Sales and Marketing for Colors on Parade, stated, "We are so excited to bring a new team on board to our corporate office, and we look forward to bringing new experience and ideas to Colors on Parade."