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Tuesday, 26 April 2016 20:47

Dent Zone in TX Launches AutoBodyguard Division; Acquires Trident Protection Systems

Dent Zone

Dent Zone is headquartered at Las Colinas, Texas

Dent Zone Companies has announced the creation of AutoBodyguard, Inc., a division offering automotive appearance programs and vehicle protection products.

The products, which include interior and exterior vehicle protection, also encompass additional consumer coverage benefits such as tire and wheel, windshield, automobile deductible reimbursement and dent protection.

“The creation of this division puts us in a position to provide a comprehensive portfolio,” explains Troy Good, Dent Zone President and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”

In preparation for this launch, AutoBodyguard acquired Trident Protection Systems, a pioneer in the use of nanotechnology for interior and exterior automotive protection products.

AutoBodyguard now manufactures all chemicals for its automotive protection products in their facility in Irving, Texas, which has the capacity to support large volume custom orders, including private label opportunities for vehicle manufacturers, large dealer groups and third party administrators.

Seasoned industry expert John Martin has been named President of AutoBodyguard. Martin has spent nearly 40 years in the business, working first for his father’s company, which became a distributor for CalTex Protective Coatings and later sold to the chemical provider. He ascended in leadership to become the Executive Vice President of Corporate Development and later served on the company’s Board of Directors as Chairman.

“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their non-toxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry. “

AutoBodyguard is developing an indirect distribution channel through top performing agents and building its national network under the leadership of Christine DeGuglielmo, their Vice President of Sales. DeGuglielmo brings over 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.

“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Troy Good. “We are expecting growth in the next year to be exponential.“

In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and power sports marketplaces.

For more information, contact Susan Neuhalfen by phone 832.465.4762 or by email susanneuhalfen@gmail.com

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