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Friday, 19 June 2015 00:00

An Albuquerque, NM Shop's 30-Year Committment to Excellence

Randy Luce, owner of Jay Walton Automotive in Albuquerque, New Mexico, said his business has set the standard in collision repair for more than 30 years. As one of the nation’s exclusive NAPA Collision Care Centers, Luce said it’s an automotive repair center that has built its business on quality and integrity. “This is evidenced by the fact that Jay Walton Automotive was the first auto repair shop in New Mexico to become an AAA approved shop in 1991,” said Luce.

Accolades awarded to Jay Walton Automotive include an I-CAR Gold Class standard – a level that about 10 percent of body shops in the country have achieved. The shop has been honored with the Super Service Award from Angie’s List®. It also utilizes only ASE certified technicians—something its principal owner said he saw as very reassuring to customers— both repeat and new.

“Jay Walton Automotive is a full service auto repair facility serving the Albuquerque area for over 30 years. We are a family-owned and operated business that is committed to excellence and customer satisfaction,” said Luce.

“Our repair facility strives to exceed customer expectations and our customer reviews prove it, being awarded the Autochex Premier Achiever in Customer Satisfaction for three consecutive years.

Luce said customers often tell him how much they appreciate that his business offers the NAPA “Peace of Mind” warranty. This covers parts and labor on qualifying repairs and services for 24 months/24,000 miles. It also includes a lifetime warranty on all paint work. Luce said the shop is able to do this because it features a state-of-the-art computerized paint booth and color matching capabilities, which include in-house tinting and paint mixing. For almost 15 years, the shop has used NAPA genuine parts and Martin Senour automotive finishes.

In regard to using Martin Senour, Luce said, “We use the brand’s ‘greenest and cleanest’ paint available for our customers’ vehicles. It meets the strictest North American VOC (volatile organic compounds) standards; in this case, we use its VORTEX® waterborne basecoat. This is especially suited for high-volume collision centers like ours that specialize in high-quality repairs and refinishing that have to meet these regulations.”

Luce said Jay Walton Automotive isn’t just about quality repairs; it’s about quality customer service as well. “Whether customer’s vehicles have major damage or whether it is minor, our collision and mechanical repair teams understand the stress of not having a vehicle,” he said. “Working directly with the insurance company and arranging a rental car pick-up are just a couple of ways that Jay Walton Automotive helps to reduce stress.”

A Look at the Shop’s History:

The history of auto repair at Jay Walton Automotive’s Central Ave location in Albuquerque dates back to 1967 with a business called Auto Repair Service. Ironically, Luce started work there in 1972 as a teenager. During this time, eventual owner Jay Walton was beginning his career in the automotive field with Chevron Oil Company as a service representative. In 1974, he opened his first service station in Albuquerque, adding two more soon thereafter.

In 1982, Walton purchased Auto Repair Service and renamed it Jay Walton Automotive. With a commitment to excellence, he soon expanded to a full-service repair facility. After hiring Luce to work with him, Walton noticed he shared his commitment to excellence and promoted him to be his general manager. Luce served in that capacity for more than 20 years.

When Walton retired in 2007, he sold his business to Luce and his wife Sandi. In honor of Walton’s legacy, they decided to maintain the shop’s name and continue the commitment to excellence established by Walton.

In addition to providing customers with full-service car care and complete collision repair services, Jay Walton Automotive has a full service custom shop. Luce Customs does everything from show quality paint jobs to complete custom builds and restoration, including fabrication and mechanical.  Randy’s son, Caleb, runs the custom shop and is now in the process of creating a show quality re-build of a 1964 classic Ford Thunderbird.  This will be a pro-touring car with extensive modifications. Named “the Dir-T-bird,” it will be unveiled in the NAPA/Martin Senour booth at the 2015 SEMA Show in Las Vegas, NV this November.

“Our one-stop repair facility gets customers back on the road in the shortest amount of time possible,” said Luce. We are a family-owned and operated business that is committed to excellence and customer satisfaction.”

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