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Monday, 28 April 2014 19:03

South Carolina Shop Sees Benefits in Promoting More Females

Marathon Collision in the greater Charleston, SC, area has promoted female employees to key positions across the company.

“When promoted, decisions are made based on merit and skill set, not gender,” said Robert Sadeghian, general manager. “It just so happens that many of these promotions are female.”

At Marathon Collision, the entire front office is female—from the estimators, to the service writers, to the customer advocates.

Marathon’s staff is just as good at greeting a customer as they are getting underneath a vehicle to assess hidden damage.

Marathon works with local technical colleges to recruit employees and high schools where students from shop class work as interns.

“Accidents happen on average every seven years, and as the population continues to grow, so does the collision business. ”

Since the front office has gone 100 percent female, Marathon has seen a greater interest from female job applicants, in addition to higher customer service scores. “It’s the message AND the messenger,” said Sadeghian. “Females have a Midas touch with customers.”

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