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Friday, 14 December 2012 23:09

New Alabama Collision Association Launches Consumer TV Advertising Campaign

Alabama repairers who recently formed a new association called ALARISE (Alabama Automotive Repair Industry Society of Excellence) recently launched a new advertising campaign with a commercial airing through December on the largest cable network in central Alabama. The campaign aims at consumer awareness. To watch the commercial, go to

ALARISE held a meeting for 30 founding and charter members Dec. 8. The meeting included presentations by Charter Media Account Executive Torrie Grelle, Collision Automotive Repair Services, Inc. Operations Director Matt Boyles and attorney Kirby D. Farris from the law firm of Farris, Riley & Pitt, LLP.

Grelle provided details about the ALARISE commercial currently airing and the reach of the campaign (250,000 households) with over 800 commercial spots purchased.

Boyles provided an overview of how a shareholder of CARS can benefit. Boyles discussed the intent in the formation of CARS and how, as a group, benefits can become more available as compared to an individual. Boyles discussed the opportunities of how CARS can assist ALARISE.

Attorney Farris provided information to the group on Alabama law and how issues faced by individual business members of ALARISE could be addressed. Farris also provided a comparison of the mirror image of the medical insurance industry of 15 years or so ago to today’s automotive insurance industry. Comparison of the two industries issues of rates and requirements being determined by someone other than the actual provider of services had virtually all in attendance nodding in agreement with the assessment.

Steve Plier, acting executive director for ALARISE, provided a short presentation on the importance of working together to address the mountain of issues the industry faces today. Plier challenged the attendees to step forward as an industry to work to develop relationships with the education systems to bring awareness and education not only to the consumer on issues, but also to candidates for the workforce of the future.

The challenge of working to develop an apprenticeship program with local technical schools was identified as a pressing issue to address the acute shortage of qualified technicians.

Plier also challenged the group to make sure as a business owner, manager or individual that each person take actions on the issues that are concerning to them.

ALARISE will conduct a statewide membership drive with a goal of 150 members during 2013. Alabama collision repairers and repair vendors interested in becoming a member of ALARISE, please go to for more information or call Steve Plier at 205-623-9307.

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