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Tuesday, 10 May 2011 17:23

BASF Single Line Distributors Come Together for ColorSource Conference

BASF Automotive Refinish announced the completion of its annual ColorSource Conference, a three-day interactive conference for single line distributors of BASF refinish paints and coatings. During the conference held April 27 – 30 in Clearwater Beach, FL at the Sand Pearl Resort, BASF re-launched the ColorSource PREMIER Program and shared annual objectives in addition to networking and strategic activities. 

“Gathering all ColorSource PREMIER partners together enables collaboration and development of strategic initiatives for continued market growth,” stated Denise Kingstrom, Strategic Accounts Manager for BASF Automotive Refinish. “It provides an opportunity outside of our day-to-day activities to recognize industry progress, and share best practices.”

ColorSource PREMIER distributors are single‐line BASF distributors that benefit from a unique association with BASF, allowing them a competitive edge. BASF ColorSource PREMIER members distribute only BASF refinish paint products, and are recognized by the company as important strategic partners in the aftermarket automotive refinish industry.

To learn more about becoming a ColorSource PREMIER distributor, please contact Denise Kingstrom at or 248-632-2420.

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