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Thursday, 26 August 2010 19:00

GCIA Drafts a Letter to Claims Managers, Attorney General

The Georgia Collision Industry Association will send letters out this month to all Georgia Claims Managers, the GA Insurance Commissioner and the GA Attorney General detailing the results of the GCIA labor rates surveys given in July. The GCIA hopes to inform these parties about their analysis of the prevailing competitive price. More information can be found at The full text of the letter is as follows;

August 9th, 2010
To: Georgia Insurance Company Claims Managers
From: The Georgia Collision Industry Association
RE: Collision Labor/Materials Rates in Atlanta Metro Area

The Georgia Collision Industry Association (GCIA) recently completed their 4th Annual Labor & Materials Rate Survey for Metro Atlanta and we are writing to inform you of the results of the research.

The Survey was conducted by CSi Complete to ensure unbiased data collection.

CSi Complete is a provider of customer satisfaction indexing to collision repair, claims and other services industries and you can learn more information about the company by visiting their website at

Our goal in conducting this annual survey and sharing the results is twofold:

1. To utilize an impartial company to identify and communicate statistically valid figures representing the average labor rate for repair services offered in the Atlanta Metro area, and

2. To communicate the results of the research to both collision repair facilities, insurance carriers and the appropriate involved in serving the consumer in the repair and claims handling process.

The 2010 survey indicates a 3.15% average increase over 2009 rates, bringing labor rates to $42.00 and Materials to $28.00.

The GCIA encourages all Claims Managers and insurance company executives to thoroughly review the 2010 GCIA Labor Rate Survey. We urge you and your company to join the GCIA in our efforts to alleviate the variances between the actual prevailing rates (as shown in our survey) versus the rates some carriers are currently compensating collision repair shops for materials and labor in Metro Atlanta.

The GCIA has conducted this survey for four (4) consecutive years. No other industry association in the U.S. has collected this amount of accurate data on collision materials and labor rates.

This year, nearly 300 shops participated, and the results clearly demonstrate the actual prevailing rate in the Atlanta marketplace.

It is our intention that the information offered be used to ensure your company is fulfilling its obligation to the policyholder, be reimbursing for the actual prevailing rates in Metro Atlanta.

If you have any questions about the GCIA, or the results of this survey, I would encourage you to contact our Executive Director, Howard Batchelor, at

Board of Directors
Georgia Collision Industry Association
Georgia Collision Industry Association –
595 Commerce Park Dr Marietta, Georgia  30060  FAX: (770)590-3881 VOICE: (770)770-367-9816.

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