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Wednesday, 11 January 2017 23:26

Jacksonville Couple to Appear on ‘Blue Collar Millionaires’

Written by Roger Bull, The Florida Times-Union

vince serrano

Vince Serrano with ASAP Towing and Storages’ $600,000 computer-operated tow truck (Bruce Lipsky/Florida Times-Union.)


A Jacksonville couple will appear on national television Wednesday, January 11th, talking about their business and their success.

Vince and Vanice Serrano formed ASAP Towing and Storage in 1995. It’s now grown to five locations, 22 vehicles and 43 employees.


In August, Inc. magazine ranked the company 4,619th on its annual list of the 5,000 fastest growing companies in the country, with a growth rate of 52 percent and a 2015 revenue of $4.4 million. That was the fifth time the company had made the magazine’s list.


This summer, it drew the attention of CNBC’s “Blue Collar Millionaires,” which spent 2½ days filming the couple and their business.


“It was just an idea that we conceived, and we did it,” Vince Serrrano said Monday. “I had $10,000, my wife had $10,000, though she was my girlfriend then.”


He was managing the family paint and body shop at the time.


“I thought this would just be something to help support the body shop,” he said. “Now we’re doing five times the business of the shop. But my father had always raised us to be entrepreneurs, to go off and do something on our own.”


Over the years, the company has hauled everything from the typical car parked where it wasn’t supposed to be to a trailer of lions for the circus. By the way, it sells about 150 abandoned cars a month.


All five of the company’s locations are in Jacksonville and St. Augustine, but Serrano said he’s thinking about expanding to either Tampa or Orlando.


“It’s still hard work,” he said. “I keep wondering when it will get easy.”


“Blue Collar Millionaires” airs January 11 at 10:30 p.m. on CNBC.


We would like to thank The Florida Times-Union for reprint permission.

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