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Tuesday, 26 April 2016 21:02

Conner Brothers Auto Body Shop Midlothian VA Receives Gold Class Designation

Conner Brothers Body Shop Midlothian Virginia has achieved the Gold Class Designation. This Gold Class recognition is one of the highest designations that an auto body shop can obtain. It is estimated that only 10 percent of repair shops currently meet the rigorous Gold Class standards.

The requirements for Gold Class Designation are to maintain ongoing training and testing to keep repair technicians up-to-date on the latest vehicle models, technologies and repair methods. Gold Class is not a certification that lasts a certain number of years. It’s a designation indicating that a shop undergoes ongoing, up-to-date training every year.

Technicians who are involved in collision repair must understand new vehicle technologies and repair procedures, and the role-relevant training achievement must be recognized by the collision repair industry. Trained experts represent each of the four key collision repair roles of Estimator, Non-Structural Technician, Steel Structural Technician and Refinish Technician. Conner Brothers Body Shop Midlothian Virginia has in-house knowledge across all of the collision repair roles necessary for complete, safe and quality repairs, and up-to-date training in how to fix vehicles properly.

The educational programs required to meet Gold Class Certification include the I-CAR Professional Development Program. The I-CAR Professional Development Program (PDP) trains collision repair professionals in essential role-relevant knowledge and skills. I-CAR Platinum Certification is designed specifically to meet the demands of the changing industry, especially as new models of vehicles are being designed every day. Technicians that have I-CAR Platinum Certified meet the industry standards of safe and quality repairs.

A May 2013 analysis of more than 18,000 collision repair shops by automotive information provider CynCast found that Gold Class-rated businesses outperformed other body shops by 47 percent in CynCast’s Shop Performance Value Rating. The rating measures shop performance using important metrics such as how long it takes for customers to get their cars back, the accuracy of the initial estimate, and customer satisfaction.

Conner Brothers technicians are educated to make the right decisions for a safe repair, know how to find hidden damage others may not see, are up to date on the latest repair procedures and technologies, and know which parts to repair and which to replace.

“Our work is done to meet safety standards, we call it ‘Crash Worthiness,’” stated Kevin Conner, Owner of Conner Brothers. “Crashworthiness focuses on driver and passenger protection to reduce the number of injuries that occur in the United States each year. The Crash Worthiness research program is responsible for developing and upgrading test procedures for evaluating motor vehicle safety. At Conner Brothers we guarantee our repairs for as long as you own the vehicle. In fact, we were the first in Virginia to offer such a warranty.”

The Gold Class Standard evolves around the training of auto body repair technicians who are involved with the repair of vehicles. There are several certifications required to meet the Gold Class Standard. Conner Brothers Master Body Repair Technicians are certified welders and the Master Body Repair Technicians maintain safe and proper welding techniques for today’s new vehicle architectures and materials. Master Paint Technicians are certified both in I-CAR Platinum and with Sherwin Williams Automotive Finishes.

Kevin continued, “We take training very serious. We ensure our technicians use the proper techniques through theory instruction, hands-on practice and coaching. The objective is to improve production and maintain the highest quality repair.”

Details can be found on Conner Brothers’s website at

For more information, contact Kevin Conner by phone at (804) 378-0874.

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