The facility will provide the latest customer training resources for refinish technicians located, especially, in the mid-Atlantic region. The center will also house meeting and conference rooms for customers to participate in coatings-related training and development programs. The new facility will be located on the campus of Hendrick Motorsports just outside Charlotte. Axalta is a 23-year sponsor of Hendrick Motorsports’ racing program.
Axalta Chairman and CEO, Charlie Shaver, Owner of Hendrick Motorsports and Chairman of Hendrick Automotive Group, Rick Hendrick, Four-Time NASCAR® Cup Series Champion, Jeff Gordon and Axalta Vice President and Head of Axalta’s North America business, Nigel Budden participated in a groundbreaking ceremony to kick-off construction.
“Our goal is to provide a service to our customers to help them realize improved shop productivity, efficiency and quality,” said Shaver. “We offer a hands-on, process-oriented approach. Our instructors, designers, and staff are committed to continuing the education and the development of our partner organizations.”
"We've enjoyed an unbelievable partnership with Axalta over many years, and this represents another unique step," Hendrick said. "The opportunities for us to collaborate, both in racing and in our dealership business, are incredible. Our two organizations are committed to each other's continued success, and we look forward to many more years of working together in innovative ways."
Axalta’s Customer Experience Center is scheduled to open late 2016. The center is expected to draw hundreds of customers each year for end of line repair and real-world training. It will be equipped with the technology to conduct interactive distance learning while a customer is at his/her own plant or bodyshop. The facility will also house a complement of business conferencing resources as well as an Axalta exhibit space.