ASA-AZ hosted its 2018 Automotive Training & Expo (ATE) at the WeKoPa Conference Center & Casino in Scottsdale from June 22—24. The theme was “Don’t Get Left Behind.”
According to Diana DeLeon, event coordinator for ASA-AZ, “It was another great training and expo event for the association. We had over 35 sponsors and exhibitors from the automotive and technology industries, and we have received a great deal of positive feedback from trainers, sponsors and attendees. Our members and their teams spent Friday afternoon and all day Saturday in various training and continued education classes learning more about new technology, automotive repairs, marketing and business planning.
“Having our industry suppliers and colleagues together for training, mentoring and networking helps keep our members and their staff at the top of the industry. When sponsors and suppliers are able to get to know shop owners outside of the shops, it builds more trust and understanding of what each has to offer in order to give the customer the best and most knowledgeable service available. Being a member of ASA-AZ also helps us continue to make a difference with legislation in the industry. We are working hard to meet all our Arizona shop owners to help each one continue to [expand] their business, provide more training to keep up with changing technology and offer benefits through our sponsors to help succeed in their shops every day.”
The 2018 ATE began on Friday morning with a golfing networking event. On Friday afternoon, collision repairers enjoyed a three-hour clinic on “Advanced Safety Systems: Collision Service and Repair” with AutoNation. At the same time, AutoNation offered a technical presentation on Duramax 6600 Diesel: LB7, LLY, LBZ, LMM, while service advisors and managers enjoyed the opportunity to learn about “Confident Selling” from Maylan Newton and Preston Osborn. The educational portion of the day concluded with a demonstration from Bolt On Technology, followed by a reception and expo.
On Saturday morning, the day began with breakfast and networking. Saturday morning’s educational offerings included AutoNation’s “Hybrid Vehicle Maintenance Procedures,” “Lab Scope” presented by Calvin Higgins, and “The Power of the Phone” and “Marketing without Price” discussed by Maylan Newton and Preston Osborn. Shop owners also had an opportunity to attend a 20 Group open discussion seminar, facilitated by Jeremy O’Neal, which was held in three parts on Saturday morning, Saturday afternoon and Sunday afternoon.