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Wednesday, 26 September 2012 16:47

Honda Launches New Consumer Website Focusing on Collision

American Honda Motor Co Inc. has launched a new, consumer-oriented website dedicated to providing Honda owners with the information they need to make informed decisions regarding collision repair. See the site at

The site is divided into two main sections. Section one, entitled “Accident Assistant,” covers what to do at the scene of an accident and includes a handy “Accident Checklist” that can be downloaded. Section two, entitled “Collision 101,” includes important information about repairs, collision parts and insurance. Also included is a glossary of collision-repair terms and Honda collision-repair position statements.

Two videos are included on the site — one regarding wheel replacement, and a dramatic look at air bags and the importance of their proper deployment. The site also hosts Honda’s body shop locator system containing shops presently on American Honda’s Body Shop Recognition program.

To keep consumers returning to the site, American Honda has included a section called “News, Views & More”, covering topical news within the collision repair industry that would be of interest to consumers. These stories will be updated on a regular basis. Also included in this section is an Industry Hall of Fame highlighting those businesses within the collision repair industry that perform services for/contribute to charities, assist trade schools, provide scholarships, or otherwise provide assistance in their communities.

Jim Roach, senior vice president for American Honda’s Parts and Service Division, said, “Our research has shown that most Honda owners are ill-informed, and in many cases, mis-informed about the collision repair process and what they need to do to exercise their rights, and help ensure that their vehicle is properly and safely repaired. We also know they are hungry for information. This website provides a significant step in bringing topical and helpful information to Honda owners.”

The site will see periodic content enhancements as well as upgrades in information delivery technology. To access the site, go to


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