More than 375 dealers, parts managers, and service managers enrolled in the conference; representing over 240 of the highest volume dealerships in the country.
The 3-day conference provided numerous educational sessions specific to dealer principals, service managers and parts managers as well as a vendor expo. This is the third year that the show has combined representatives from their southwest and southeast regions into one show—previously each region had separate shows.
The first day of the conference was kicked-off by Frank Lasater, SEBC Service and Parts Manager, and Bill Harry, SWBC Service and Parts Manager. Rolf Assmuth, V.P. Technical Service Operation, followed with a Service Operations Update and a Mopar Parts Update by Jim Sassorossi, Director, Mopar Field Service & Parts, concluded the morning.
The afternoon sessions included Mopar Brand Vision by Trish Hecker, Director Mopar Marketing, and Disney’s Approach to Business Excellence by Jeff Noel from the Disney Institute.
The second day of the conference provided over twenty Service, Parts and Dealer Principal break-out sessions for the attendees to choose from. This year's conference offered more flexible and diverse education sessions as a result of attendee feedback from the previous years. This allowed attendees to better adapt their sessions to their individual needs, resulting in more dealer principals and managers in attendance than any previous conference.
There was also a Vendor Expo Thursday night with over 100 vendors participating.
The conference wrapped up on Friday with various presentations by industry experts and closing remarks from Frank Lasater, SEBC Service & Parts Manager.