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Tuesday, 06 July 2010 22:11

Volkswagen Launches VW-Certified Collision Repair Program

Volkswagen of America, Inc. June 29 announced a VW-Certified Collision Repair Facility program for U.S. dealer-affiliated and independent body shops. This program provides VW-certification for collision repair facilities performing repairs in accordance with Volkswagen’s high safety standards and specifications.

“Volkswagen is excited to partner with both dealer-affiliated and independent collision repair facilities to increase repair quality and customer satisfaction with the Volkswagen brand,” said Matthew McCauley, Collision Program Manager for Volkswagen of America. “This program benefits Volkswagen owners by providing the peace of mind that comes from knowing that when a vehicle is involved in a collision, VW-Certified Collision Repair Facilities will maintain the brand’s safety standards and specifications.”

Volkswagen conducted a pilot with a group of fifteen repair facilities to maximize program benefits for body shops before launching the program nationally. Technicians at Volkswagen Certified Collision Repair Facilities must undergo training in the proper use of the factory-approved repair equipment, tools, and technologies to meet Volkswagen’s exact safety standards and specifications. Repair facilities must also use Volkswagen-approved tools. Volkswagen will visit repair facilities to provide annual program certification and will list VW-Certified Collision Repair Facilities as they become certified on www.vw.com.

 

Dealer-affiliated and independent collision repair facilities will benefit from the prestige, marketing, and increased customer retention benefits of being a VW-Certified Collision Repair Facility. Volkswagen will provide collision repair facilities access to marketing materials to promote their certified status, in addition to exclusive access to vehicle specific-, structural material-, and collision industry-training on a dedicated program website, http://www.vwparts.com/collision-parts/certified-collision-repair-facility-program/. Volkswagen will also provide customers with free 24-hour towing of vehicles under warranty exclusively to

VW-Certified Collision Repair Facilities as part of the Roadside Assistance program, when they simply call (800) 411-6688.

This program benefits Volkswagen dealers by providing them with full service capabilities for customers. Volkswagen will allow dealers to either nominate their own collision repair facility to be certified by Volkswagen or to nominate an independent collision repair facility that meets Volkswagen standards. Additionally, dealers will benefit from additional genuine Volkswagen Collision Parts sales to their sponsored collision repair facility.

Repair facilities interested in participating in this program should contact Volkswagen of America at vwcollisionparts@vw.com. Volkswagen dealerships should nominate collision repair facilities by contacting vwcollisionparts@vw.com.

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