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Tuesday, 22 March 2016 00:02

BASF and KC Mathieu Kicked Off R-M Collaboration at 2016 NORTHEAST Show

BASF kicked-off its collaboration with KC Mathieu of KC’s Paint Shop and KC’s Speed Shop, as spokesperson for the R-M® automotive refinish paint line, at the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) NORTHEAST Show.

The show took place March 18-20 at the Meadowlands Exposition Center in Secaucus, New Jersey.

BASF, a platinum sponsor of the NORTHEAST show, hosted autograph sessions with Mathieu at booth #227 on Saturday, March 19 from 10 a.m. to noon, and again from 2 p.m. to 4 p.m. The company will highlight the productivity and versatility of its R-M® refinish paint brand.

“The NORTHEAST Show is an ideal place to showcase the quality and flexibility of R-M and highlight our work with a talented pro like KC,” said Tina Nelles, Marketing Services Manager, BASF. “Each year NORTHEAST exhibits the latest and greatest the automotive repair industry has to offer.”

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