Collision Systems and 1Collision Network are hosting a Thriving in a Consolidating Collision Marketplace workshop at the Wingate by Wyndam in Indianapolis, IN, on June 10, 2014, and at the Holiday Inn in Rolling Meadows, IL, on June 12, 2014. The program is designed for progressive, forward-thinking, independent and dealer, single- and multiple-location collision shop owners, managers, and marketing staff who are interested in discovering new ways to thrive in a consolidated, DRP, web, social, and mobile world.
Attendees will be introduced to strategies, tactics, and technology that will help them be more successful in gaining market share and competing with the regional and national chains. Attendees will also learn how they can use the latest sales, marketing, customer retention, and referral technologies and techniques to capture, service, and retain more customers, revenue, and profit in a consolidating marketplace.
In addition, attendees will receive 14 credits from the Automotive Management Institute (AMI) toward the AMI Accredited Automotive Manager (AAM) designation and a 30-minute marketing consultation.
- Jim Keller is a single and multiple shop owner, franchisee, consolidator, and current president of the 1Collision Network. Keller is a former board member and past chairman of the National Automotive Service Association (ASA), former 3M/ARMS management workshop instructor, inductee to the Collision Industry Hall of Eagles, and 2003 Body Shop Business Magazine Executive of the Year.
- Frank Terlep is CEO and lead sherpa of Summit eMarketing Sherpas. Over the past 28 years, Frank has launched three start-ups designing dozens of technology solutions, held executive positions at Mitchell International and Akzo Nobel, wrote a book on Lean, and is former chairman of the Collision Industry Electronic Commerce Association (CIECA) and co-chairman of the Collision Industry Conference (CIC) E-Commerce Committee.
- Mark Claypool is owner and CEO at Optima Automotive and SOP MD. Mark is also a contributing editor at Body Shop Business Magazine and former executive director of the National Auto Body Council (NABC) and ICAR Education Foundation.
- Welcome, introductions, and discussion of market challenges
- Industry and consolidation trends
- Digital, social, mobile, and web sales, marketing, retention, and referral trends and how they relate to the collision repair industry
- How independent auto body shops can succeed in a consolidating industry
- How independent auto body shops can capture, service, and retain more customers, revenue, and profit in a consolidating marketplace
- How auto body shops can maintain their independence and receive many of the advantages and benefits that regional and national consolidators have over independent auto body shops
- How to build successful insurance company relationships and create DRP opprtunities.
- Open discussion and question and answer session
- Post-workshop networking session with attendees and speakers
Early bird registration is $149 until May 19, 2014, and $179 from May 20 through June 5, 2014. Registation includes continental breakfast, lunch, refreshments, and a 30-minute marketing consultation. For special guest room rates, contact the hotels directly and ask for collision industry program rate.
Attendance will be limited to 50 independent and dealership body shops to maintain program quality. Register now.