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Google launched a new auto insurance shopping website on March 5 known as Google Compare.
When Autobody News talked to Google Spokesperson Joe Osborne, he said the website has launched in California and the plan is to expand to other states throughout the year.
The stand-alone website can be found at www.Google.com/compare and allows consumers to analyze auto insurance quotes. Osborne said the goal is to present the information to Google users in an intuitive, relevant and user-friendly way.
According to the company’s website, a Google internal study found that, “...when it comes to buying car insurance, 80% of drivers think they’d find a better policy if they could compare more than two providers.”
There are currently 14 insurance partners that are part of Google Compare. These include Mercury Insurance, Metlife, The General Insurance, Infinity Auto Insurance, Titan Insurance, Stillwater, Dairyland Auto, CSE Insurance Group and six others.
Google drew on its current advertising base to begin building a selection of companies to partner with. The billion dollar company launched a similar site for credit cards last year and Osborne said the company is continually improving the site to ensure it is as useful as possible.
When searching for car insurance, the website has a questionnaire box that asks for information such as a consumer’s zip code, license number and make and model of vehicle. Once this information is inputted, the site shows the various price quotes from the insurance companies.
“As Google Compare for car insurance rolls out to more states, we’ll also be introducing ratings and reviews, as well as local agent support for providers and agent networks,” according to Google’s official blog posted by Jerry Dischler, VP of Product Management, AdWords.