For its use of advanced high-strength steel (AHSS), the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), awarded the General Motors Co. (GM) Chevrolet Silverado and GMC Sierra 1500 design team with the 2014 Automotive Excellence Award.
The team, which successfully incorporated advanced steels to enhance safety and performance, and offer significant low-cost light-weighting benefits, was recognized on May 14, 2014, during the 13th annual Great Designs in Steel (GDIS) seminar in Livonia, MI.
Thomas Grabowski, design release engineer, accepted the award on behalf of the GM design team. During the 2013 seminar, Grabowski delivered the award-winning presentation titled “Advanced High-Strength Steel Technologies in the 2014 Chevrolet Silverado.”
“The GM design team has done an outstanding job redesigning the Chevrolet Silverado and GMC Sierra 1500 models with consumer-focused improvements in safety, performance, and fuel efficiency,” said Ron Krupitzer, vice president, automotive market, SMDI. “Their use of advanced high-strength steel stampings contribute to the vehicles’ mass efficiency, fuel economy, and safety performance ratings, all essential criteria for consumers in today’s market.”