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Thursday, 29 November 2012 23:39

SEMA Unifies Racing Industry Trade Shows

The Specialty Equipment Market Association (SEMA) announced it has finalized an agreement to purchase the International Motorsports Industry Show (IMIS), the racing trade show that has been held annually in Indianapolis since 2009.

The IMIS will be consolidated with the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis for 2013 and beyond. The 2013 PRI Trade Show will occupy the entire Indiana Convention Center in Indianapolis, with Thursday, Friday, and Saturday Show days, December 12-14, 2013.

The acquisition unifies the racing industry’s two trade shows into one, creating the opportunity for exhibitors and buyers to do business in a single location.

“The racing industry needed to have just one motorsports trade show in the U.S. I’m proud to say we’ve accomplished that,” said Scooter Brothers, SEMA chairman of the Board of Directors. “We have all worked toward a common goal, and have succeeded on behalf of the industry. To have a single home for the racing trade show is clearly the best thing for the industry, and working together with Chris Paulsen (co-founder of IMIS), we got it done.”

Both the PRI and IMIS trade shows will take place as scheduled for 2012. The PRI Trade Show will be held Nov. 29–Dec. 1, in Orlando. The IMIS is set for Dec. 6–8, in Indianapolis. The IMIS transaction is set to close in December 2012.

“We formed IMIS in 2009 to bring a hardcore racing tradeshow back to Indianapolis,” Paulsen said. “We grew a lot faster than we ever could have dreamed of and we couldn’t be happier that a hardcore racing tradeshow will remain in Indianapolis for years to come. SEMA will be great stewards of the hardcore racing industry and I couldn’t be more pleased that Indianapolis will remain the center of motorsports both on and off the track.”

“Being from Indiana, having a hardcore racing trade show in Indianapolis was very important to me,” said Tony Stewart, three-time NASCAR Sprint Cup Series champion and co-founder of IMIS. “That’s why I got involved with Chris and Jeff (Stoops, co-founder of IMIS) to help form IMIS and bring back a show to Indianapolis. I know SEMA will do a great job to make sure Indy remains the place for hardcore racing.”

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