Nissan North America, Inc. (NNA) has launched a national wholesale parts loyalty program on behalf of its Nissan and Infiniti dealer networks. Designed to increase Original Equipment Manufacturer (OEM) collision and mechanical parts sales, the "Rewards Loyalty" program allows independent body shops and repair facilities to earn points that can be redeemed for more than 3,000 premiums selected from an online catalog. Advantage DataSystems Corporation has been selected to administer the program.
"Encouraging independent shop owners to purchase genuine OEM parts through their local Nissan and Infiniti dealers is a win-win-win," said Ron Stukenberg, senior manager, Wholesale & Collision Parts, NNA. "Our dealers benefit from increased parts sales and a closer relationship with their local business community, our Nissan and Infiniti owners benefit through the assurance that approved factory parts have been used in their repairs, and the shop owners know they are getting quality parts plus an added reward."
Once Nissan and Infiniti dealers enroll in the Rewards Loyalty program, they select the wholesale mechanical program and collision repair network facilities they wish to include (participation is free for the shops).
Each shop is then sent an I.D. number and instructions for online enrollment. Points are earned with purchases, with rewards available from just 20 points.
Advantage DataSystems Corporation was chosen by NNA after an extensive review. The company's unique multi-brand loyalty platform allows shops to accumulate points from multiple OEMs and suppliers, thereby earning more meaningful rewards.
"We like the fact that shops can earn points quickly and from multiple sources, providing real value to the participants and encouraging them to sign up with our dealers," added Stukenberg.
Participating shops receive a monthly Nissan/Infiniti Parts Reward e-mail statement with their points balance, points activity and participating dealer promotions.
"We are thrilled to be supporting Nissan North America's marketing efforts to increase their OEM parts sales through it dealer network," said Bob Kirstiuk, president, Advantage DataSystems. "We're excited to have Nissan as the first vehicle manufacturer to take this progressive step and look forward to more manufacturers moving in this same direction."