AutoUSA has reported a 273% increase in Toyota Prius consumer leads through May 2008 year-to-date. AutoUSA’s Prius leads have been steadily growing over the past three years, more than doubling from last year with a significant spike over the past 6 months.
The lead volume for the Prius is indicative of the changing buying habits of consumers and new market demands. Ironically, in May 2008, Toyota reported a 40% drop in Prius sales due to a shortage of batteries that is likely to resolve in January 2009. The number of pre-orders is increasing.
One key piece of information helping environmental and gas-conscious consumers in their vehicle purchasing decision is Total Cost of Ownership (TCO). AutoUSA provides a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. To get into the AutoUSA program go to http://www.AutoUSA.com